RBFF Offers a Wealth of Resources to Help You Sell

The Recreational Boating & Fishing Foundation produces programs aimed at one thing: increasing participation in boating and fishing. Moreover, there is a volume of information and no-cost professionally produced resources available to all dealers through the RBFF.

For more than two decades, RBFF has executed a variety of national marketing campaigns that push positive boating and fishing messages using its two main brands, “Take Me Fishing” and “Vamos A Pescar.” It spends nearly $15 million annually to send out its messaging.

“Our consumer engagement campaign is the flagship of what we do, and it’s exceedingly successful,” president and CEO Dave Chanda said. “In fact, we are set to begin a whole new, ambitious campaign that will launch in early FY24. Notably, our Take Me Fishing brand is at a four-year high for recognition, and the campaign has driven ‘intent to fish from a boat’ or ‘intent to fish’ to all-time high levels. The new campaign will focus heavily on women, too. Our pretesting has shown more than 85% of men and women found the campaign ad appealing and said they were likely to go fishing after watching it.”

In addition, the RBFF campaign will also be targeting demographics that are important to the future of boating and fishing — namely youth, Hispanic and African American communities. Engaging young anglers reaches across family ties. Adults with children, particularly younger children, participate in fishing at much higher levels than adults without children. In fact, for the past three years, the participation rate in households with children ages 6 to 12 and adolescents ages 13 to 17 reported annual growth averaging 6% and 5%, respectively. By comparison, participation in households with no children grew 3% during the same period.

The heart of the program for dealers is the RBFF Resource Center. There’s a wide range of downloadable materials and plugins that can enhance any dealer’s image as a trusted source of boating and fishing information. Here are some examples:

Social media content Follow, repost and engage with customers using Take Me Fishing and Vamos A Pescar social media content. Subjects include “Boating Must-Haves for Beginners,” “Easy Fishing Rigs” and “Seasonal Weekend Trips.”

Take Me Fishing blogs Read and share some of the latest Take Me Fishing posts written by experts in the boating and fishing industry.

Infographics RBFF makes statistics come alive, easier to digest and persuasive for prospects and customers.

Get the Consumer Newsletter It’s always packed with fresh, shareable content that customers will enjoy.

Boating and fishing plugin The Fishing License & Boat Registration plugin for websites was created to make it easy for consumers to get on the water. This tool provides a dealer’s website with access to the online boat registration or fishing license website for every state. The plugin also allows for easy toggling between the boat registration (and renewals) and fishing license links.

Embeddable videos Videos reach more people faster than any other media, and RBFF offers a wide array that can be utilized to entertain, educate and excite customers and prospects.

PSA materials Dealers can provide their local broadcast media with public service announcements that spread the word about the joys of boating and fishing, as well as the benefits of good conservation practices. And they all can be had through RBFF’s selection of customizable PSAs.

I’m just scratching the surface of RBFF’s initiatives and offerings, which include shareable assets for special events like “Free Fishing Days” and ways to celebrate National Fishing and Boating Week.

Spend some on the linked pages here. There’s a lot to digest.