Dealers should get the outstanding public service announcement, “Telepathy,” by the Recreational Boating & Fishing Foundation that’s been critically recognized. Meanwhile, the Miami Marine Stadium has received some well-deserved recognition of another kind.
First, the RBFF’s public service announcement, “Telepathy,” has been given the Top One Award by PSA Vendor TV Access. What it means is this PSA was in the top 1% of PSAs aired in 2017, according to Nielsen Media Research that produces a 12-month ranking report of the top performing television PSAs.
It’s yours - marine dealers can have it absolutely free. Add it to your website. Send it to your fishing boat customers. Why? Because it zeroes in on the true value realized when one gets a fishing license.
“Many anglers really don’t know the true benefits of purchasing a license,” explains RBFF President Frank Peterson. “So this PSA answers that question by linking fishing license purchases to conservation efforts. We also have state-specific versions and they all drive home the idea that buying a license improves local waterways.”
Kudos to RBFF -- “Telepathy” reeled in an impressive $13 million in in-kind placements from April 2017 to March 2018. In that same period, all RBFF PSAs earned a total of $18.5 million in in-kind placements in TV, print and radio channels.
Which brings me to my point: In concert with “Telepathy,” RBFF offers many additional TV, radio and print PSAs in both English and Spanish languages. These are all professionally produced and, therefore, embrace first-rate content that is yours, as a dealer, to capitalize on.
Miami Marine Stadium
The Miami Marine Stadium, site of the Progressive Miami International Boat Show and Strictly Sail, has appropriately been added to the National Register of Historic Places. That designation should provide a boost for the long-sought restoration and return to operation of the Stadium that opening in 1963 and closed in 1992 after the category five Hurricane Andrew.
I recall sitting in the 6,566-seat grandstand in the late ’60s watching stock outboard boat races. Built on Virginia Key, it’s recorded as the first purpose-built venue for powerboat racing in the US. But it’s likely remembered even more for when a concert stage was floated in for the likes, Jimmy Buffet, the Beach Boys, Queen, Steppenwolf, Ray Charles and even Arthur Fiedler and the Boston Pops, among many more.
Inclusion in the Historic Register, which is maintained by the National Park Service, is considered a genuine honor. However, that registry doesn’t actually confer any legal protections to the stadium. But it is protected by a local historic designation that was conferred in 2008.
When the Miami boat show moved from the Miami Beach Convention Center to the Marine Stadium site in 2016, it greatly amplified the calls for restoration and rightly so. After all, boating (world-class racing) was the reason it was built.
The City of Miami, which owns the stadium, earmarked $45 million for restoration under former Mayor Tomas Regalado. To date, no work has actually been undertaken but engineering and architectural studies are ongoing. And, those who want to see the stadium alive again believe it will happen sooner than later and could add to the features of the Miami boat show.