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The Necessity of Comprehensive Marine Warranties - Trade Only Today

The Necessity of Comprehensive Marine Warranties

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You’ve had numerous discussions with your friends and family. As an educated consumer, you’ve shopped around for weeks comparing different boat brands and prices. You’ve made the decision to purchase a new boat, and then the wind gets taken out of your sails when you discover all the items that aren’t covered under your “so-called factory warranty”. Scenario 2- You’ve wiped the boat down and gassed up for your weekend excursion. You turn the key, but the boat doesn’t start. You’re miles away from your local dealer and have no idea who to call.
So, are comprehensive marine warranties really necessary? Absolutely!Customers are much smarter shoppers now and they’re tighter with their purse strings. With access to more information via sources like the internet, J.D. Power and Associates and the National Marine Manufacturers Association’s CSI program, the average buyer is also more educated than ever before. Let’s face it, the perception is that it’s not a question of if, but when, something on a boat is going to fail. Because of that, customers are asking more and more about available warranty coverage. It is something we have all been trained to ask when buying a car. Unfortunately, many people compare the coverage and type of service they get on their car to what they should get in regards to their boat. After all, their boat may have cost as much, or even more than their car.

Jamie Gaskins
President, SeaSafe Group

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