The right type of promotion will help you close more boat sales

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Running a promotion that appeals to the widest audience is a key factor in its success. According to consumers polled at boat shows across the country, 44 percent said a promotion featuring zero percent financing would impact their buying decision the most. Cash incentives ranked second among consumers, with 26 percent. Other incentives that consumers said would affect their buying decision included free boat storage (12 percent) and free gas (10 percent).

Hampered by less disposable income, consumers have to make difficult decisions about what boat features are most important to them. Currently, one feature more and more consumers are willing to sacrifice is speed, as 79 percent say fuel economy is more important while 21 percent prefer speed.

— John Coleman, marketing manager, BoatTrader.com

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