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U-Line Corp. signs new Midwest sales rep

U-Line Corp., the Milwaukee-based manufacturer of refrigerators, icemakers and combo units, recently signed on Jim Sappenfield as a new sales representative for the Midwest.

Sappenfield, president of The Buyer-Seller Collective, will serve Indiana, Ohio, Michigan, Illinois, Minnesota and Kansas. He will continue to grow the specialty division market share, focusing on the marine and RV sectors. He has previously worked with U-Line in a non-sales capacity.

With 18 years experience in sales, Sappenfield has sold both services and commodities. Most recently, he served as director of sales and marketing for a billion dollar wire and cable company that worked with the marine, RV and appliance industries.

This article originally appeared in the July 2008 issue.

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