The monthly Pulse Report survey asks dealers about the overall effectiveness of virtual boat shows for driving leads and sales, and engaging consumers, compared with in-person events.
The five-question survey also asks dealers to rate the impact of retail trends on inventory of new and used boats, availability of parts and accessories, trade-in activity and governmental action.
Launched by the Marine Retailers Association of the Americas and Baird Research in 2013, the survey gauges monthly retail conditions. Soundings Trade Only teamed with Baird to disseminate the survey and report the results online and in print.
The survey also includes the Marine Retail Sentiment Index.