Skip to main content

Weather or not?

Answering the growing calls for more boater education, the United States Power Squadrons and BoatUS Foundation Wednesday released their newest online educational offering called “Weather for Boaters.”

The new weather course is a superior guide to understanding winds and storms, barometer readings, interpreting cloud formations and air masses, fronts and thunderstorms, among many other considerations. It’s particularly notable that even boaters who generally check the NOAA marine weather broadcasts on a VHF radio can gain genuine expertise from taking “Weather for Boaters.”

Dave and Eileen Rickard, long-time United States Power Squadrons members serving as marketing consultant and education project manager, respectively, for the Power Squadsrons Education Department put it this way: “We certainly urge boaters to listen to NOAA weather, but a truly competent skipper should want his or her knowledge to be at the next level. And that’s being able to interpret the information, and observe and recognize the early signs of weather changes. This course will significantly increase every boater’s knowledge.”

Successful boat dealers recognize that the educational opportunities offered by groups like the United States Power Squadrons and BoatUS are important. For new boaters, for example, basic courses offered are invaluable in getting them started off right. While every dealer must make certain the customer understands the boat’s operation, no dealer has time to teach things such as basic rules of the road, navigational aids recognition, general safety practices and so on. It’s good, then, that dealers can point new boaters to the United States Power Squadrons or BoatUS basic courses available online that can also lead to boater certificates in states where required.

“Weather for Boaters” is the third new online course unveiled by United States Power Squadrons and BoatUS this year. The others are “Partner in Command” that teaches about handling emergencies and assisting in the safe operation of the vessel, and “Boating on Rivers, Locks and Lakes” that teaches boaters the skills of inland boating, from reading a river to navigating locks and boating near dams. Each of the courses takes 2-3 hours and can be taken all at once or leisurely over time.

Dealers recognize that educated boaters are more confident about their skills and, therefore, tend to use and enjoy their boats more. That leads to repeat customers, referrals and potentially more customers. Accordingly, every dealer should have an up-to-date list for their customers of any local boating classes as well as these easy-to-access online boating courses. It’s just good business.

There is a fee for these online courses. As the opening promotion for “Weather for Boaters,” it will be available through Sept. 30 for just $29.95. Moreover, the other new online courses — “Partner in Command” and “Rivers, Locks and Lakes,” regularly $39.95 — are also being offered at the reduced price of $29.95 until Sept. 30. To receive this discounted price, enter the promotional code “weather” when signing up at usps.org/edonline.

There are more than 30,000 USPS members in local squadrons around the nation. To find out if there is a squadron near you, go to: www.usps.org and look under “locate things.”

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .