Skip to main content

Where are you spending your marketing dollars?

Soundings Trade Only is making a big push for its digital edition. Consumer boating magazines are being sold off to media conglomerates with economies-of-scale in an effort to keep them alive. Brands are pulling tons of ad money out of traditional media and putting it into online media, especially sponsored search. (Full disclosure - last week Home Port launched NautSource.com, a boating products search engine with a sponsored search program for marine advertisers. So yeah I think this is where our industry is headed.)

For upcoming generations of potential boat owners (especially the 18-25 age group), the internet has replaced newspapers as the primary source of news and information.

So let's have at it here. Print editors & publishers, defend your business model. Online boating media, is it your time to shine? Marketers... where are you putting your ad dollars today... and tom'row?

David Pilvelait
COO
Home Port Marine Marketing

Related

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.