Where are you spending your marketing dollars?

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Soundings Trade Only is making a big push for its digital edition. Consumer boating magazines are being sold off to media conglomerates with economies-of-scale in an effort to keep them alive. Brands are pulling tons of ad money out of traditional media and putting it into online media, especially sponsored search. (Full disclosure - last week Home Port launched NautSource.com, a boating products search engine with a sponsored search program for marine advertisers. So yeah I think this is where our industry is headed.)

For upcoming generations of potential boat owners (especially the 18-25 age group), the internet has replaced newspapers as the primary source of news and information.

So let's have at it here. Print editors & publishers, defend your business model. Online boating media, is it your time to shine? Marketers... where are you putting your ad dollars today... and tom'row?

David Pilvelait
COO
Home Port Marine Marketing

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