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Will dealers reap rewards from Brunswick's package?

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Brunswick has been meeting with dealers throughout the country, selling the benefits of its Dealer Advantage program. The question, now, is: Are dealers warming up to this package?

The giant boatbuilder says its incentive package will help dealers improve their
bottom line by offering them amenities, including retirement services, financing and
insurance.

Recently, Brunswick said it will offer select dealers discount prices on GM vehicles.

Soundings Trade Only has been writing stories about this program in the past several issues and on its Web site.

Trade Only wants to hear from dealers.

What are your thoughts about this program?

Lois Caliri
Editor
Soundings Trade Only

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