Will dealers reap rewards from Brunswick's package?

Author:
Updated:
Original:

Brunswick has been meeting with dealers throughout the country, selling the benefits of its Dealer Advantage program. The question, now, is: Are dealers warming up to this package?

The giant boatbuilder says its incentive package will help dealers improve their
bottom line by offering them amenities, including retirement services, financing and
insurance.

Recently, Brunswick said it will offer select dealers discount prices on GM vehicles.

Soundings Trade Only has been writing stories about this program in the past several issues and on its Web site.

Trade Only wants to hear from dealers.

What are your thoughts about this program?

Lois Caliri
Editor
Soundings Trade Only

Related

Quick Hits: October 28, 2020

Ranger Tugs and Cutwater Boats announce dealer awards; Cummins announces 3Q results.

Garmin Q3 Revenues Up 19%

Growth was driven by in part by a 24 percent increase in marine sales.

Groupe Beneteau Expects Revenue Declines

The group reduced investments by 30 percent in response to the Covid-19 pandemic.

A Banner Year for MarineMax

The yacht retailer saw its highest revenue and earnings in the company’s history.

New Boat Registrations Up 5.8% Year to Date

Main powerboat categories were up more than 34% year over year.

Azimut Benetti Group Sees Robust Sales in Asia-Pacific Market

The Italian conglomerate is reporting total sales of over 150 million euros in the region.