Yamaha alters branding of marine care products

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Yamaha Marine Group has put its marine care products under the Yamalube brand.

Products affected include fuel additives, adhesives and lubricants, which will now bear the name Yamalube.

With the change comes color-coded packaging designed to improve the customer’s ability to choose the correct product for the job at hand.

Yamaha is creating and launching an extensive campaign for dealers and customers as part of the rollout, including easily identifiable in-store display materials.

This article originally appeared in the June 2008 issue.

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