Yamaha alters branding of marine care products

Author:
Updated:
Original:

Yamaha Marine Group has put its marine care products under the Yamalube brand.

Products affected include fuel additives, adhesives and lubricants, which will now bear the name Yamalube.

With the change comes color-coded packaging designed to improve the customer’s ability to choose the correct product for the job at hand.

Yamaha is creating and launching an extensive campaign for dealers and customers as part of the rollout, including easily identifiable in-store display materials.

This article originally appeared in the June 2008 issue.

Related

STAR BRITE DEBUTS NEW MARINE DESCALING FLUID

Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.

Nearly 320K Boats Sold in 2020

NMMA says new-boat sales are at their highest level in 12 years, with all powerboat segments up 8 to 22 percent.

‘Injection of Capital’ for Cox Powertrain

The British company said it will use the $16.7 million to expand operations and ramp up production of its CXO300 diesel outboard.

Groupe Beneteau Releases Preliminary 2020 Financials

Revenues were down 15.1 percent for the 16-month period that ended Dec. 31. A full report is due next month.

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.