Trades Council sets meeting; Four NMMA shows go big. Make sure you set aside the date for the 2018 NMTC annual meeting. Dealers are excited after the first regional boat shows of the year.
Building a continuing relationship with customers using email is the best way to communicate with customers, but it takes more than the occasional blast. Effective email marketing is purposefully planned to engage a customer. That means sending communications that resonate with a customer’s interests and activities.
Members of Generation X, now 35 to 50 years old, are entering their prime earnings years and enjoy spending time with their children. Gen Xers represent a significant boating market, and dealers that have a strong social media program should have no trouble reaching them.
Ten winter shows from Houston to Minneapolis received a warm welcome — strong attendance and sales — and that should have exhibitors at this week’s multiday events in New York, Baltimore and Seattle anxious to get started.
The customer is king! Yes, you say: I know that. But do you take that standard seriously? As Customer Guru co-founder Vivel Jaiswal notes, consumers today have plenty of options for buying things and telling the world about the experiences they have while doing so. Be sure they sing your praises after doing business with you.
Bigger this year with the relocation of Strictly Sail Miami to Virginia Key, the Miami International Boat Show, coupled with the Miami Yacht Show at Collins Avenue, will put visitors at the heart of our industry and everything it has to offer.
Proposed Interior Department policies on offshore oil drilling lack support and are dangerous to the environment that we as boaters cherish.
The American Boat & Yacht Council deserves a huge round of applause for introducing its Marine Service Technology Program for secondary schools. Unless programs such as the ABYC’s get traction, our industry’s growing shortage of techs will worsen.
A sign outside a bait-and-tackle shop urging customers to take a child fishing, a sticker on a pair of bluejeans touting its fit, a sign I’ve never seen outside a business that says it cares more than its competitors — all are smart approaches that should give marine dealers some creative thoughts of their own.
Mount Dora Boating Center and Marina owner Joe Lewis and his family are planning another very special holiday light display, and this year the opening weekend includes the showing of a horror movie filmed in Mount Dora.
Successful dealers know they need to keep learning, and the Dec. 10-13 Marine Dealer Conference and Expo will offer plenty of marketing, sales and management expertise; the Coast Guard is increasing its efforts to intercept illegal fishing boats in the Gulf of Mexico.
A new study shows that business executives are taking cyber risks less seriously. That’s a mistake because cyberattacks are continuing to evolve. Marine dealerships and other small businesses need to not only review their own cyber-related operations and activities, but also find out how their business partners approach security.
The Advisory Council of Marine Associations will meet during the Marine Dealer Conference and Expo in Florida in December to discuss issues such as tax reform and expanding recreational boating and fishing on public lands.