Dealer Outlook

Many are applauding a judge’s proposed consent decree that will serve as a roadmap to address western Lake Erie’s chronic algal blooms.

Giving your dealership a view from 30,000 feet can reveal areas in your business that may be off-putting to prospective customers.

Wise dealerships look to women anglers as a leading source for new and used boat sales. Also, fundraising efforts for Hurricane Ian relief continue.

The Northwest Marine Trade Association is helping members meet the daunting requirements of a new Boatyard General Permit, showing the value of joining an MTA.

There’s a week left to apply for the group’s scholarships or nominate someone for the Darlene Briggs Marine Woman of the Year Award.

Loyal customers are known to stick with you longer, buy more and tell their friends about you, but loyalty must be cultivated.

Having already accomplished major life milestones, Gen Xers are the ones to target with the appeal of family boating.

A California appellate court ruled that the bumblebee falls within the definition of “fish,” and the Supreme Court is looking into the EPA’s jurisdiction over wetlands that drain into navigable waters.

Two anglers caught cheating in a Lake Erie walleye tournament face felony and misdemeanor charges. Meanwhile, southwest Florida could be facing a devastating red tide in the aftermath of Hurricane Ian.

The online IBEX Industry Breakfast, MRAA’s Dealer Week and the rescheduled Fort Myers Boat Show should be on your calendar.

The Marine Industry Association of Southwest Florida & Tampa Bay has partnered with the Old Salt Fishing Foundation to raise funds for marine businesses and families impacted by Hurricane Ian.

Cathy Case assumes the role of executive director of the Marine Industry Association of Central Florida, but Ray will remain in the mix.

Approximately 8 pounds of lead was found stuffed inside fish entered into the contest by two men from Pennsylvania and an Ohio.

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

It may be too early to decorate the showroom, but it’s not too early to hatch a marketing plan to profit from the holiday selling season.

With the autumnal equinox ushering in a new season today, the fall boat-show circuit is in high gear. Here are some recent reports and a look at what’s to come.

The Northwest Marine Trade Association is awarding $1,000 Discover Boating grants to entities that promote boating in the region.

Using coupons to offer customers special deals is a proven way to increase business.

The Progressive Metro Boat Show opens Thursday for four days at Lake St. Clair Metropark in Harrison Charter Township, Mich. Meanwhile, early-registration discounts for MRAA’s Dealer Week end soon.

With the Covid bubble in the rearview mirror, building trust with existing and prospective customers is more important than ever.

The proposed rules would define boats as vehicles and subject their sales to the same laws.

Toxic algae blooms, the result of outdated wastewater treatment facilities, are causing widespread fish kills in San Francisco Bay.

It’s a tale about sales success and a self-fulfilling prophesy.