Dealer Outlook
“Let-us” Save the Manatees
Florida conservation agencies are serving lettuce to manatees in response to mass die-offs of sea grass beds.
MRAA kicks off Dealer Certification
Becoming a Certified Dealer opens the door to valuable education that will strengthen your dealership operations.
Pay To Play
When Covid restrictions were widespread, some MTAs found a new revenue stream by charging admission to previously free shows, and visitors had no problem ponying up.
Keeping the Sales Team Motivated and Sharp
Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.
A Chicken-and-Egg Conundrum
Should pricing signage on boats show the dollars off or the percentage off? It really does make a difference.
A Shot in the Arm for the Workforce
Wendy Mackie will lead the MRAA’s Educational Foundation as director of workforce and foundation development.
Winter Boat Shows Are Back … or Are They?
The Covid-19 omicron variant is throwing a wrench into the upcoming winter boat-show schedule. Cleveland is the latest casualty.
Best Wishes to All
As the year comes to a close, show some appreciation for every member of your dealership team. A little praise goes a long way.
Recreational Fishing’s Unparalleled Warrior
Founder of the Recreational Fishing Alliance, Jim Donofrio retires as executive director after fighting tirelessly for the rights of saltwater anglers for a quarter-century.
‘Tis the Season for Dealer Videos
If your dealership is not creating its own videos, you’re likely falling behind.
Perfect Timing
With all the new boats sold recently, it’s inevitable that a good percentage will wind up on the used market. MRAA has launched a Certified Pre-Owned Boat Program to help dealers strengthen this profit center.
Seattle Boat Show: Full Speed Ahead
The largest show in the Pacific Northwest is set for its 9-day run with a new location and robust seminar format for 2022.
Hands Off My Lobster!
A U.K. government report looks to change welfare laws around crustaceans and cephalopods.
Battle on the Great Lakes Rages On
The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.
The Season of Giving
Charitable giving is good work — and making it known is also good for business.
Does the Record-Breaking Ft. Myers Boat Show Send a Message?
Dealers who recognize the value and impact of the coming winter boat shows will find ways around inventory problems and continue to make a positive impact.
The Plight of Forage Fish and Mahi-Mahi
Legislation to advocate for these important fisheries needs our support. Here’s how you can help.
Dealer Week Has Never Been More Valuable
Here are nine reasons to attend the Marine Retailers Association of the Americas’ signature event.
10 Reasons You Should Join Your Local MTA
If you’re wondering about the return on investment from being a member, you’re missing out on the advantages.
Everyone Wins at the ‘No Yelling School of Fishing’
‘Ladies, Let’s Go Fishing!’ has been a pioneer in expanding women’s participation in the sport for 25 years.
Communicate With Your Suppliers
With three months until the winter shows and inventory shortages continuing, confirm with builders what boats may arrive in time for display. Also, stand out by creating some sizzle in your exhibit.
Don’t Let Up on the Throttle
With a successful fall show season wrapping up soon, the winter schedule may be even more important to your bottom line.
Avoid Cutoff Confusion
Dealers should familiarize themselves with a new law requiring engine cutoff switches so they can inform their customers. Meanwhile, a new program puts Ohio youth in kayaks to learn about the importance of the Great Lakes.
Good and Not-So-Good News
As Brunswick backs the Vamos A Pescar initiative to increase Hispanic fishing participation, invasive carp DNA has been detected in the Milwaukee River.