Dealer Outlook
A Report from Ohio’s Hybrid Boat Show
The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”
We Got ’em, But Can We Keep ’Em?
The results of a Recreational Boating and Fishing Foundation study reveal insights for engaging and retaining the new boaters and anglers we gained last year.
Should You Require Employee Vaccinations?
With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.
Boat Shows Throttling Up
2021 is bringing a new paradigm to the winter boat show season.
Our Boat-Sales Future Begins Now
Millennials have overtaken boomers as our largest demographic, and they’re entering their top earning — and purchasing — years.
A Little Help from our Friends
The MRAA issued a Guide to Boat Show Success to help dealers that are making plans for shows as the health crisis continues.
It’s Boat Show Time … or Not
Although many show have been canceled this winter, some have morphed into hybrid virtual/in-person events, as MTAs look to the fall for normality.
’Tis the Season to Show Appreciation
Many businesses have posted banner years despite the health crisis. Give your team members the recognition they deserve for a job well done.
EPA Proposal Fails Great Lakes
The inland seas are battling on two fronts: invasive species within the system continue to spread from lake to lake, and high water remains a concern.
Dealer Gives Back to Community in a Million Ways
Mt. Dora Boating Center long-standing commitment to Mt. Dora goes back over two decades.
Coastal Conservation Association Merits Widespread Support
The CCA is a worthy investment for marine dealers, the nation’s anglers and other concerned citizens.
Are Car Dealers and Boat Dealers Headed in the Same Direction?
Both have seen dealer stocks down as manufacturing attempts to keep up with demand. But one thing is for certain: a first-person tactile dealership experience remains critical to continued success.
Our Great Lakes Are Battered and Need Help
The eight-state region that accounts for one-third of annual boat sales has seen unprecedented damage from high waters. A bipartisan legislative effort looks to protect the region and its small businesses.
A United Industry Voice Impacts Summer Sales
The comprehensive collective effort of the Get on Board campaign was a key factor in generating boatloads of new customers.
Addressing Bycatch via Legislation and Donation
California desperately needs a drift net ban, while Alaska sets a precedent on bycatch with an innovative donation program.
No Boat Shows Does Not Mean Sales Are Dead in the Water
While the tactile experience of live boat shows is hard to replace, redirecting expenditures from canceled winter events can assure excitement — and sales — for the spring and beyond.
Coral Reef Interventions are Good for Boat Business
Florida’s Reef Tract — the world’s third largest barrier reef — provides habitat for many popular sport fish species and protects the coastline against storm surge and erosion.
Cleveland Boat Show & Fishing Expo Goes Digital
LEMTA’s premier event will run for 10 days and mix an online format with in-showroom events. Plus, MISAF promotes marine industry careers to local youth.
How to Lose Customers Without Even Trying
Frequently, the loss of customers can be traced to a few mistakes that could’ve easily been avoided if there was a focus on customer retention.
MRAA’s Dealer Week Previews on Thursday
Registration is open now for the premier dealer event. Plus, quicker response times to leads is a must-have in today’s market place.
Make Your Cash Register Ring for Christmas
If you want to bring in some cash this holiday season, it’s time to get to work.
Do Boaters and Presidents Go Together?
The battle for the White House is about as hot as it can get with just 14 days to go.
Predators of the Great Lakes
Critically important programs that control sea lampreys, an incredibly destructive invasive species, are vital to the Great Lakes ecosystem.