The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”
The results of a Recreational Boating and Fishing Foundation study reveal insights for engaging and retaining the new boaters and anglers we gained last year.
With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.
Millennials have overtaken boomers as our largest demographic, and they’re entering their top earning — and purchasing — years.
The MRAA issued a Guide to Boat Show Success to help dealers that are making plans for shows as the health crisis continues.
Although many show have been canceled this winter, some have morphed into hybrid virtual/in-person events, as MTAs look to the fall for normality.
Many businesses have posted banner years despite the health crisis. Give your team members the recognition they deserve for a job well done.
The inland seas are battling on two fronts: invasive species within the system continue to spread from lake to lake, and high water remains a concern.
Mt. Dora Boating Center long-standing commitment to Mt. Dora goes back over two decades.
The CCA is a worthy investment for marine dealers, the nation’s anglers and other concerned citizens.
Both have seen dealer stocks down as manufacturing attempts to keep up with demand. But one thing is for certain: a first-person tactile dealership experience remains critical to continued success.
The eight-state region that accounts for one-third of annual boat sales has seen unprecedented damage from high waters. A bipartisan legislative effort looks to protect the region and its small businesses.
The comprehensive collective effort of the Get on Board campaign was a key factor in generating boatloads of new customers.
California desperately needs a drift net ban, while Alaska sets a precedent on bycatch with an innovative donation program.
While the tactile experience of live boat shows is hard to replace, redirecting expenditures from canceled winter events can assure excitement — and sales — for the spring and beyond.
Florida’s Reef Tract — the world’s third largest barrier reef — provides habitat for many popular sport fish species and protects the coastline against storm surge and erosion.
LEMTA’s premier event will run for 10 days and mix an online format with in-showroom events. Plus, MISAF promotes marine industry careers to local youth.
Frequently, the loss of customers can be traced to a few mistakes that could’ve easily been avoided if there was a focus on customer retention.
Registration is open now for the premier dealer event. Plus, quicker response times to leads is a must-have in today’s market place.
If you want to bring in some cash this holiday season, it’s time to get to work.
The battle for the White House is about as hot as it can get with just 14 days to go.
Critically important programs that control sea lampreys, an incredibly destructive invasive species, are vital to the Great Lakes ecosystem.