Dealer Outlook
A United Industry Voice Impacts Summer Sales
The comprehensive collective effort of the Get on Board campaign was a key factor in generating boatloads of new customers.
Addressing Bycatch via Legislation and Donation
California desperately needs a drift net ban, while Alaska sets a precedent on bycatch with an innovative donation program.
No Boat Shows Does Not Mean Sales Are Dead in the Water
While the tactile experience of live boat shows is hard to replace, redirecting expenditures from canceled winter events can assure excitement — and sales — for the spring and beyond.
Coral Reef Interventions are Good for Boat Business
Florida’s Reef Tract — the world’s third largest barrier reef — provides habitat for many popular sport fish species and protects the coastline against storm surge and erosion.
Cleveland Boat Show & Fishing Expo Goes Digital
LEMTA’s premier event will run for 10 days and mix an online format with in-showroom events. Plus, MISAF promotes marine industry careers to local youth.
How to Lose Customers Without Even Trying
Frequently, the loss of customers can be traced to a few mistakes that could’ve easily been avoided if there was a focus on customer retention.
MRAA’s Dealer Week Previews on Thursday
Registration is open now for the premier dealer event. Plus, quicker response times to leads is a must-have in today’s market place.
Make Your Cash Register Ring for Christmas
If you want to bring in some cash this holiday season, it’s time to get to work.
Do Boaters and Presidents Go Together?
The battle for the White House is about as hot as it can get with just 14 days to go.
Predators of the Great Lakes
Critically important programs that control sea lampreys, an incredibly destructive invasive species, are vital to the Great Lakes ecosystem.
PPP Forgiveness Starts; Boating Trust Fund Extended
You must apply to have your small-business loan forgiven. Meanwhile, the Sport Fish Restoration and Boating Trust Fund was reauthorized, but for one year instead of the standard five years.
‘Loyalty’ is More Than a Buzzword
New York Times best-selling author Fred Reichheld says a 5 percent increase in customer retention can produce more than a 25 percent increase in profit.
Outboard Tech Instruction gets a Boost
Marine Industries Association of Southwest Florida & Tampa Bay announced a partnership with Fort Myers Technical College and Yamaha. Also, boaters fly the flag for Jorge at Loggerhead Marina.
MTA New Jersey’s Boat Sale & Expo Hits a Home Run
Staged at FirstEngery ballpark, with adherence to health guidelines, the event was a win for attendees and dealers alike. “I can’t tell you how many times we were thanked for having the show,” said MTA/NJ executive director Melissa Danko.
A Double Shot for Small Business
New Jersey’s MTA saves the sales tax cap on boats, and the PREPARE Act would create low-interest, fixed-rate loans to help small businesses protect their properties against natural disasters.
The Coast Guard Wants Your Input
The agency is conducting a survey to determine the navigational needs of boats that operate in shallow-draft waterways. Also, states hit hard by reduced income during the pandemic face a tough road.
Hugelmeyer and Gruhn are Bullish on Boat Shows
“There’s no question — the power of boat shows can’t be denied, and they will resume,” said the NMMA president.
Battle for Lake Erie Reaches New Peak
This week’s Ohio Power Sitting Board meeting can determine the fate of a controversial wind turbine project on Lake Erie.
Avoiding Ecological and Economic Disasters
An Executive Order extends and expands the ban on oil drilling off Florida and some surrounding states. Plus — industry leaders push for small business protections.
Expectations Running High for Winter Boat Shows
While work continues on virtual events, a slate of indoor boat shows are slated to take place throughout the country.
Repeal of N.J. Boat Sales Tax Cap Faces Strong Opposition
MTA New Jersey in fight to protect sales tax cap and reduction.
Keeping New Boaters in the Fold
MTAM starts Welcome to Boating clinics; plus, Ladies, Let’s Go Fishing wraps season next month at the Sport Fishing Capital of the World.
Dealers Should Step Up Digital Marketing Efforts Now
While sales are on a roll, there’s no better time to introduce new promotion practices.