Dealer Outlook

The virtual American Boating Congress opens tomorrow, and it’s not too late to register and take part in this important industry event. Also, NOAA launches a series of fishing videos that cover a range of topics, from sustainability to angling opportunities.

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

With the peak selling season approaching, resources from the NMMA, MRAA and RBFF can help you add to the successes of the past year.

To turn your customers who are new to boating into repeat buyers, you must stay in contact with them.

A BoatUS survey of its top 10 most-watched videos from last year deal is very revealing.

The RV industry is taking actions to keep newcomers who joined the tribe last year. In our industry, dealers must take advantage of the resources that are already available to keep newcomers.

The first in-person boat show on the Great Lakes in more than a year runs April 30-May 2. Also, RBFF gave 16 local organizations grants to fund conservation education and fishing participation efforts.

With the pandemic reaching the one-year mark today, here’s a look at the efforts of MRAA and the Massachusetts Marine Trades Association in dealing with this oft overlooked reality.

The in-person Orlando and Bonita Springs shows in Florida both set records, which bodes well for major-market events if you ponder where we were a year ago.

An act has been introduced in the waning days of New York’s annual budget process that allows no opportunity for public input.

The boom in boat sales we’re enjoying is a result of the combined efforts of the National Marine Manufacturers Association and the Recreational Boating and Fishing Foundation.

Cooped up because of Covid restrictions, I’ve discovered some very strange state laws on the books while surfing the Web.

MIASF reports that 17 apprentices started its new program, while Discover Boating’s Ultimate Boat Show Insider Guide is a tool to help boaters heading into this year’s season.

Gov. Henry McMaster today introduces the South Carolina Boating and Fishing Alliance, which aims to connect the outdoors lifestyle with economic growth policies, while protecting and advancing the industry.

The March 11-14 Novi Boat Show in Michigan is canceled, and a very popular sport is under fire in several states.

Attendees from 52 states and Canadian provinces racked up more than 300,000 page views during the four-day run.

Using video to market your dealership has never been more important, and it’s not as complicated as you might think.

The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”