The Trojan Fax
An innocent fax number could allow hackers access to your most sensitive data.
Dealer Outlook
Preventing the dealership tech shortage from getting worse
The RV industry will soon be poaching skilled technicians via a new, multi-million-dollar training program. Here’s how to keep your techs in your dealership.
It’s Slime Time from north to south
Algae in the Great Lakes and Red Tide in Florida are serious concerns for the marine industry.
Trade the Xbox for a tackle box
Fishing is the perfect antidote for our uber-connected digital lives.
‘Keep hookers off the pier’
People for the Ethical Treatment of Animals has initiated a campaign to ban fishing at Florida’s Naples Fishing Pier.
Sucking up to farmers puts boaters in danger
Become involved in the effort to educate boaters about the dangers of year-round E15 availability.
‘America’s Boating Channel’ hits YouTube
The videos provide dealers an opportunity to give customers access to sound, easy-to-understand education.
State marine trade associations are scoring wins
Here are a few of the policies and programs these groups are implementing.
Making a customer-service difference
Here are several examples of how people express their passion and pride in taking care of customers.
New battle for Lake Erie starts tonight
Ohio boating organizations will pack a hearing of the Ohio Power Siting Board to blast a recommendation that would give the green light to build wind turbines off Cleveland.
Five ways to annoy customers with your email
To be successful with email marketing, you must produce dynamic content and avoid pitfalls that hinder positive results.
BoatUS Foundation is expanding its hands-on training
Learning the skills to operate a boat with confidence creates a better experience on the water.
Great lessons from pizza’s music man
Tom Krouse uses music and songwriting as a model for running his business.
Some good news items for this holiday week
As we wrap up this Fourth of July holiday week, here are some good news items worthy of note going into the second half of our prime summer boating season.
The Modern Fish Act isn't sexy enough
I didn’t know good legislation doesn’t get passed because it’s “not sexy.”
It’s Electric! Should we expect major propulsion changes?
Will we see the slow pace of adoption in the United States pick up steam in the near future?
More new dealer materials from Discover Boating
Popular Welcome to the Water program is full of quality dealer resources.
Five steps in five minutes gets great results
A new social medial program is available for dealers.
MTAM succeeds in a variety of ways
The Marine Trades Association of Maryland is an example of how to advocate for the industry.
Keep these employees away from unhappy customers?
Great technicians don’t always have the best people skills.
Two calls for fishing action
Recreational anglers need to make sure their voices are heard.
National Boating/Fishing this week; Houston show next week
How dealers can help introduce new boaters and anglers to the water and a positive outlooking in the Lonestar state.
Dealers, be prepared for the storm
As the 2018 hurricane season looms, dealers should have contingency plans in place.