A good sales person in a dealership makes a habit of expressing gratitude for a prospect’s visit as well as a customer’s purchase. Saying thank you begins to build a relationship and future business is all about relationships. But in practice it can take more than just the ol’ thank you note or some canned email to build that relationship.
Kicking back over the Labor Day weekend, we tuned in some old movies, including Mel Gibson’s “What Women Want.” The comedy reminded me of something more serious – the results of a recent study by Nielsen, the data analytics company, that examined that very question. The results should give us pause to consider how our dealerships, sales presentations and customer service are aimed at women ... or not.
The RV industry will soon be poaching skilled technicians via a new, multi-million-dollar training program. Here’s how to keep your techs in your dealership.
Learning the skills to operate a boat with confidence creates a better experience on the water.
Will we see the slow pace of adoption in the United States pick up steam in the near future?