Dealer Outlook

Research shows that it’s more effective to indicate discounting in percentage off, rather than dollars off. And if you really want to get traffic to your boat show display, try using the word “free.”

Facing headwinds hiring younger workers, McDonald’s is calling on the AARP to help it recruit potential employees. Might the marine industry take the fast-food giant’s lead and look to older employees who can to fill a dealership’s tech needs?

More than 2,500 stories on the boating lifestyle were published in mainstream media last year.

The Lake Erie Marine Trades Association and other groups are demanding that final approval be withheld until there is a full environmental impact statement.

A Discover Boating webinar will detail the impact of boat clubs, rentals and fractional ownership. Also, NMMA and NOAA release the first in a series of mini-documentaries about our underwater parks.

From water quality and invasive species, to workforce issues and ethanol, there are important marine industry issues on the table.

Tell your members of Congress that the Coast Guard deserves to be paid during government shutdowns. Also, the Coastal Conservation Association should be recognized for the work it does to promote healthy fisheries for recreational anglers.

Industry action needed on “DESCEND Act”

You have one more chance to submit comments on proposed ethanol increases.

How to recognize the signs that a customer might be moving on.

Some of the biggest are about the Clean Vessel Act.

They should at least keep a wary eye out for a changing economy.

These official “co-hosts” will act as resources for dealers attending from their regions.

How can we groom the next generation of boat buyers when they owe an average of $34,000?

Grow Boating and the MRAA released the second in a three-part free e-learning series that targets first-time buyers. The third part is scheduled to be released at MRAA’s Dealer Week in December. Are you registered for this new conference?

It’s not too early to start marketing for the holidays.

Why it pays to touch “bass” with consumers.

Increased amounts of E15 fuel can only be bad for boaters.

Toledo demands action now!