Dealer Outlook

The boom in boat sales we’re enjoying is a result of the combined efforts of the National Marine Manufacturers Association and the Recreational Boating and Fishing Foundation.

Cooped up because of Covid restrictions, I’ve discovered some very strange state laws on the books while surfing the Web.

MIASF reports that 17 apprentices started its new program, while Discover Boating’s Ultimate Boat Show Insider Guide is a tool to help boaters heading into this year’s season.

Gov. Henry McMaster today introduces the South Carolina Boating and Fishing Alliance, which aims to connect the outdoors lifestyle with economic growth policies, while protecting and advancing the industry.

The March 11-14 Novi Boat Show in Michigan is canceled, and a very popular sport is under fire in several states.

Attendees from 52 states and Canadian provinces racked up more than 300,000 page views during the four-day run.

Using video to market your dealership has never been more important, and it’s not as complicated as you might think.

The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”

With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.

2021 is bringing a new paradigm to the winter boat show season.

Millennials have overtaken boomers as our largest demographic, and they’re entering their top earning — and purchasing — years.

The MRAA issued a Guide to Boat Show Success to help dealers that are making plans for shows as the health crisis continues.

Although many show have been canceled this winter, some have morphed into hybrid virtual/in-person events, as MTAs look to the fall for normality.

Many businesses have posted banner years despite the health crisis. Give your team members the recognition they deserve for a job well done.

The inland seas are battling on two fronts: invasive species within the system continue to spread from lake to lake, and high water remains a concern.

The CCA is a worthy investment for marine dealers, the nation’s anglers and other concerned citizens.

Both have seen dealer stocks down as manufacturing attempts to keep up with demand. But one thing is for certain: a first-person tactile dealership experience remains critical to continued success.

The comprehensive collective effort of the Get on Board campaign was a key factor in generating boatloads of new customers.

California desperately needs a drift net ban, while Alaska sets a precedent on bycatch with an innovative donation program.