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A boat dealer's Christmas carol....

A boat dealer’s Christmas carol
(Sing to the tune of “Twelve Days of Christmas”)

On the first day of Christmas, my builder gave to me,
A Dealer Agreement that is fair; 

On the second day of Christmas my banker gave to me,
Floorplan relief . . . and

On the third day of Christmas my suppliers gave to me,
Real boat show help

On the fourth day of Christmas my builder gave to me,
Street labor rates

On the fifth day of Christmas my builder gave to me,
A full fiscal report

On the sixth day of Christmas my builder gave to me,
Area I can count on

On the seventh day of Christmas my builder gave to me,
A true buy-back deal

On the eighth day of Christmas my builder gave to me,
Full retail on parts

On the ninth day of Christmas my builder gave to me,
Just boats we ordered

On the tenth day of Christmas my government gave to me,
Regs that make sense

On the eleventh day of Christmas I agreed to this,
Support my MTA

On the twelfth day of Christmas my customers gave to me,
A whole lot of orders




Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.


DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.


NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.


Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.


Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.


RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.


An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .