Its an anniversary, my wife remarked. Oh, oh - what am I missing and is this trouble, immediately flashed into my head because I wasnt sure where this was going. But, as luck would have it, before I was forced to ask that loaded question that would reveal Id totally forgotten something important, she continued: Youve been blogging for four years. Congratulations!
In some ways its hard to believe Dealer Outlook has started its fifth year in Trade Only Today. On the other hand, it seems like I just started blogging a short time ago. So, cut me some slack today and allow me to enjoy reflecting for a moment.
Lets see . . . thats two blogs a week for four years. Thats more than 400 blogs on virtually as many different topics that either impact or could affect marine retailers, or the whole industry for that matter. Upon reflection, it all amazes me, while also seeming to confirm what my great staff at LEMTA always said: You talk too much! Apparently they didnt see it was a precursor to becoming a blogger!
I recall when Trade Only asked if Id write a dealer-oriented blog. I knew nothing about blogs. I hadnt even read any. Surely they were asking the wrong guy. Blogs, I thought, were less-than-serious exercises in cyberspace something developed for geeks a time-waster and a certain-to-be short-lived fad on the skyrocketing Internet.
However, after some serious research, I told Trade Only Id try it for a few weeks. That was four years ago. While Trade Only was the leader in developing the industrys first blog specifically for retail dealers, today the whole world of blogging (dubbed the Blogosphere) is in the mainstream of daily business and social communications everywhere. And, frankly, I admit its fun to be in the Blogosphere!
Its also fun to be working with Soundings Editor-in-Chief Bill Sisson and my daily editor at Trade Only, Associate Editor Beth Rosenberg. They are genuine professionals driven to produce as much information as possible for this industry. To that end, they have guided Dealer Outlook to cover a myriad of topics over the years. They have put no restrictions on this blog, allowing me to write about everything from new ideas in retailing to political actions effecting dealers (there seems to be a never-ending list of those!)
But the most amazing thing to me has been YOU! So many people tell me they read Dealer Outlook regularly and theyre not just dealers, but manufacturers, bankers, trade association executives, and others in our industry. And, I am particularly grateful to all of you who take time to comment. You dont always agree with me and thats super . . . because sharing diverse ideas and opinions is what keeps this fresh and interesting for everyone. So, bring it on, please.
In the meanwhile, expect continued blogs containing news and ideas that might make marine retailing more successful. And, thanks for your support - it makes this blog worth doing.