Discover Boating Continues to Hit Important Goals


The industry’s Discover Boating national campaign has been operating with some reduced spending this year. Since the lion’s share of campaign funds are derived from a pass-thru on marine engines, the current industry downturn in boat sales is reflected in the amount of funds passed on to Discover Boating.

But, in spite of some reduced spending, the campaign continues to hit important goals. One campaign target has always been to place the DVD entitled “Get Started in Boating” in the hands of many boating prospects. Recently, the number of DVD’s sent out to requests passed the goal of 65,000 for this year. In addition, more than 15,000 people have specifically asked to be contacted by a manufacturer or dealer, thus qualifying them as Discover Boating “Hot Prospects” worthy of immediate direct followup.

The goal of continually adding useful new content to the Discover Boating website also continues to be reached. For example, the newest launch is a “Marinas & Ramps Directory.” Through it, consumers can find information they need such as phone numbers, addresses and directions to marinas and launching ramps in their area by simply typing in their zip code or street address. All marinas are invited and encouraged to create a free listing of their facility on There’s charge or membership is required. The free listing includes marina name, address, contact information and map, and exposure to thousands of visitors, 24/7

Accessories are now also in the spotlight with the recent addition of a new Accessory Section. It’s purpose is to provide all the information new boaters need to know about marine accessories. The accessories are divided into categories with each company and its respective contact information listed for new boaters to learn more. “Fair Share” contributors to the Grow Boating Initiative (companies contributing one-tenth of one percent of their annual marine sales in FY 2008) receive special placement at the top of each appropriate category, as well as a direct link to their company website.

These may be tough times for our industry but consumers would never know it when visiting The website continues to become more exciting and jam-packed with information and advice for prospective boat buyers.


KVH Introduces TracPhone LTE-1

The new communications system provides connectivity up to 20 miles offshore in more than 150 countries.

Supreme Builds First Boat in New Facility

The towboat builder moved to the new 160,000-sqare-foot plant in Georgia earlier this year and plans to produce two boats a day.

Continued Growth at Vetus

The manufacturer had its best sales month in its 57-year history and promoted longtime employee Ray Browning to U.K. branch manager.

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.