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It’s got a new name — the Marine Dealer Conference & Expo (MDCE). It’s got a new momentum — the most comprehensive educational sessions ever put together by MRAA. It’s a “must” for dealers this year.

If there was ever a time for dealers to take the time to get new ideas and up-to-date information, it’s Nov. 17-19 at the Rio Hotel Casino, Las Vegas. In the current business climate, dealers can’t get enough knowledge, and the MDCE will be packed with it.

The MDCE has grown to 10 major sessions (up from six in past years.) The action kicks off Monday evening with a keynote presentation titled “Keys to Small Business Success” by Karin Iwata of E-Myth Worldwide, a small-business coaching and training organization that works with thousands of clients around the world annually.

Every presentation that follows will focus on arming dealers with what they need most: strategies and tactics that can be employed immediately. And the theme running throughout the entire program will center on demonstrating how dealers cannot just survive but thrive in the current market.

Other major sessions this year will feature “Value Based Selling,” presented by John Lane of JL Solutions; “Strategic Profit Planning,” by David Parker of Parker Business Planning; “Today’s Top Marketing Strategies,” presented by Wanda Kenton Smith for the Marine Marketers of America; “Learning to Thrive,” by Liz Walz of Boating Industry; “The Economic Landscape,” with Steven Ramel of GE Capital Solutions; “Service Dept. Best Practices,” by Bob Williams, Five Star Solutions; and “Survival Mode,” presented by John Spader, Spader Business Management.

Two of the most popular events from past MRAA conferences are back, too. First, the “Industry Giants Panel” returns with eight leaders from the manufacturing side of the industry to provide their views and expectations for the turnaround and growth of boating.

Second, following the “Industry Giants Panel,” the “Dealer Solutions Forum” will take center stage with a panel of dealers from across the nation addressing solutions to many of the hottest issues facing retailers today. Panelists for both will be announced shortly.

I want to encourage all dealers to set aside these November dates and attend this MDCE. MRAA’s past conferences have all been excellent, but this one will clearly raise the bar and provide unprecedented knowledge for those in attendance. It’s worn out, but I have to say it anyway: Dealers can’t afford not to attend this event!

Visit the MRAA Web site to download the brochure. Or, for more information call MRAA at (708) 763-9210.

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