I am writing this week from the second of two major in-water boat shows presented on the Great Lakes. The first was at Michigan City (near Chicago) and, now, this show at Cedar Point (between Cleveland & Detroit.) Today was opening day and as I walked the docks and land spaces it occurred to me that this is a very good show featuring an abundance of great boats on display. In fact, its the largest show here at Cedar Point in at least a decade. Now that I think about it, the same can be said about the Michigan City show that was held late last month.
Now, when I say very good show I mean the visiting public will be seeing a very large selection of boats, definitely many more than last year and that ought to turn visitors on. Then it hit me they may not be very turned on when they discover theyre looking at last years models! Oh, yes, there are definitely some 08s throughout the show. But theres a very large number of 07s in almost every exhibit. And thats not good because it obviously means dealers are too heavy in non-currents and are hoping the boat show will be the vehicle to move them out. But that started me thinking; here is an opportunity for me to use this Blog to recognize good ideas manufacturers are using to help clear non-currents from the pipeline. So I started asking dealers for examples.
Sadly, only a couple reported help in the form of significant spiffs on certain models, etc. Most said their manufacturers offered little or no help with non-currents, not even a simple program that could shift inventory out of a market where it wont move to another dealer in a market where it can.
It all leaves me with this interesting question: Should a manufacturer be obligated to help move non-currents out of a dealers inventory and, if so, how could that reasonably be accomplished by the manufacturer?