Skip to main content

Political Campaigns Can Drive Us Nuts!

  • Author:
  • Updated:

Can it be that I’m just getting tired of the same old stuff? Or is it that my growing dislike for political campaigns reflects what others are thinking and I just happen to have a blog in which to air it out?

For sure I’m expecting a very ugly two months of campaigns ahead with Congressional races and the White House up for grabs. I’m particularly thrilled that all of them are helping me understand that America’s problem is Washington so they’re all running against Washington! 

Now I’m confused -- I thought McCain and Obama and Congressmen and Senators were Washington. Guess not. So why, then, my building revulsion for campaigns? Seems the usual assumptions that it stems from Washington scandals and a weaker economy just don’t fit. After all, we’ve had much juicier scandals in the past and far worse economic downturns. Remember the 1981-82 recession, for example, that had unemployment at 10.8% and interest rates at 22%! We’re far better off today.

When I try to figure it all out, I keep concluding it’s the advertising blitzkrieg we’re being pounded with. Good grief -- I think I may believe all politicians are as bad as their opponents have been telling me they are. Seems like they use thousands of TV spots every night to convince me. And they do it so well. Ever since 1964 when Lyndon Johnson ran the spot that, in effect, said his opponent, Senator Barry Goldwater, would rain atomic bombs down on school yards, negative campaign advertising has been a mainstay of elections. It has left us all cynical about politics and politicians.

Is it any wonder that, nowadays, we’re all feeling somewhat unsettled about the future. We’re constantly being told that regardless of which candidate we elect, he or she will be bad for us. Such negativity will put us all on edge and people who are edgy about the future tend to put off major decisions and purchases, like buying a boat. It’s why we must work harder right now to overcome the generally negative climate we’re in right now by consistently painting a picture for out prospects that boating is a positive family lifestyle and an escape from the negative messages around us.

Over 15 years ago, Charles Krauthammer wrote in Time Magazine that “no industry has been so stupid as to devalue its product in pursuit of market share. Except politics.” Imagine if Delta Air Lines ran a TV spot showing grieving families and scenes from Pan Am Flight 104 saying: “Don’t ever fly Pan Am.” That would certainly create a negative feeling in us, not to mention that it would turn people negative toward air travel.

Unfortunately, during the next 2 months there will be wave after wave of negativity coming at us and our prospects. To sell our products in such an atmosphere will take extra effort and, in particular, a strong focus and emphasis on our message that boating brings to families a truly genuinely positive life style.



Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.


DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.


NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.


Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.


Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.


RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.


An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .