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Barker Boatworks adds online management system

Barker will be utilizing DealersCircle’s web-based management application for operations.

Barker Boatworks of Sarasota, Fla., producer of the Barker Calibogue Bay 26, signed with marine management program designer DealersCircle.

Barker will be utilizing DealersCircle’s web-based management application for operations and to manage all aspects of production and customer service internally. Barker is a factory-direct operation that unveiled its new line at the Miami International Boat Show in February.

The DealersCircle program helps tracks boat orders, inventory, customers, warranty claims, service tickets, parts, customer correspondence, reports, and trends on all data in the system.

“Production of our innovative Calibogue Bay 26 continues to grow following a backlog of orders and we need a measurable means to track sales and our order data in real time. DealersCircle’s impressive feature set will allow us to incrementally scale and track not only our boats and an ever growing list of available options, but our customers, as well,” Barker Boatworks founder and president Kevin Barker said in a statement.

“We have been working with marine manufacturers since 2003 and the need for a simple, web-based system to streamline sales, orders, warranty and customer service departments are paramount,” DealersCircle president Jamie Gaskins said.

“Measuring success and trending is more important than ever for our industry, and we are excited to partner with Kevin and his team. Measuring and tracking your business are the common denominators on the road to professionalism and brand loyalty. Our application helps smooth some of the business process speed bumps we all encounter in this industry.”

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