Bass Pro Shops will raise funds in November and December to donate to the United Service Organizations and American Veterans.
"For AMVETS, partnering with a respected, patriotic company such as Bass Pro Shops helps us engage the public and bring increased support for our returning veterans," American Veterans national executive director Stewart Hickey said in a statement.
"All proceeds derived from our partnership will be used to assist in employing veterans, supporting our Warrior Transition Workshops, which focus on those struggling with combat stress and readjustment issues resulting from one or more deployments, and assisting our nation's homeless veterans, who served their country and deserve to have a safe and comfortable place to call home."
During November and December, Bass Pro Shops stores throughout the United States will offer customers an opportunity to donate $1, $3 or $5 to American Veterans or the USO. In the last five years, Bass Pro Shops has helped raise more than $950,000 on behalf of USO and American Veterans.
“For many of our troops serving far from the comforts of home, it’s the small moments they miss most, like hearing the voice of a loved one, reading a good book or enjoying a favorite snack,” USO SVP and chief development officer Kelli Seely said.
“A donation from Bass Pro Shops and its customers will support the USO’s USO2GO program, which allows us to lift the spirits of troops serving in remote areas. From toiletries and board games to bean bags that provide a comfortable place to relax, USO2GO delivers touches of home we often take for granted, but mean so much to our troops. We’re grateful to partners like Bass Pro Shops, who are committed to helping us make every moment count for our service men and women, wherever they are serving.”