Bass Pro Shops signs radio-show sponsorship deal

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Bass Pro Shops, an outdoor retailer specializing in hunting, fishing, camping and other outdoor gear, inked a deal with Rural Radio to be the title sponsor of “Bass Pro Shops Fishing, Hunting and Conservation Hour,” which airs on Saturday mornings.

This one-hour live show, hosted by longtime conservation leader and Redhead pro hunter Rob Keck, features high-profile guests who share outdoor tips and stories.

The show is broadcast in the United States and Canada at 10 a.m. and 5 p.m. (EDT) on Rural Radio, which is found exclusively on SiriusXM channel 80.

“The show features a continually fresh lineup of new experiences, meaning that it’s never stagnant,” Rural Media Group president and CEO Randy Bernard said in a statement. “I’m most excited about the localized outdoor adventure and tourism aspect of this. It’ll be great hearing from Rob Keck and other Bass Pro experts as they talk about their tips for where to go fishing, where to launch your boat, all the little tips and aspects about a place or product that makes for a much better experience.”

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