Brunswick sales are bulk of MarineMax revenue


In its annual report filed with the Securities and Exchange Commission, MarineMax noted that, for fiscal 2009, approximately 51 percent of its revenue was from the sale of new boats made by Brunswick.

"We believe our sales represented approximately 6 percent of all Brunswick marine sales, including approximately 31 percent of its Sea Ray boat sales, during our 2009 fiscal year," the company said. "Certain of our dealerships also sell luxury yachts, fishing boats, and pontoon boats provided by other manufacturers, including Italy-based Azimut. During fiscal 2009, new boat sales accounted for 60.7 percent of our revenue."

During fiscal 2009, used-boat sales accounted for 22.5 percent of the company's revenue, and 74.7 percent of the used boats sold were Brunswick models.

The sale of marine engines, related marine equipment, and boating accessories accounted for 5 percent of MarineMax's fiscal 2009 revenue. Maintenance, repair and storage services accounted for 7.9 percent of its revenue during this time. This includes warranty and non-warranty services.

During fiscal 2009, fee income generated from F&I products accounted for 2.7 percent of revenue, while brokerage services accounted for 1.2 percent of revenue.

As of Sept. 30, MarineMax had 1,245 employees, 1,195 of whom were in store-level operations and 50 of whom were in corporate administration and management.

Clearwater, Fla.-based MarineMax currently has 55 locations throughout the country. The company said it has closed 47 retail locations since March 1998.

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