California dealer adds Boston Whaler to lineup

California dealership Sun Country Marine said it added Boston Whaler boats to its lineup.

California dealership Sun Country Marine said it added Boston Whaler boats to its lineup, forming a new partnership between the builder and dealer.

“Sun Country’s core values are synonymous with Boston Whaler’s. For over 25 years, they have been providing their boaters with excellent service and vast expertise. We know that Whaler customers in the California region are in great hands,” Boston Whaler vice president of sales, marketing and customer service Jeff Vaughn said in a statement.

“We couldn’t be more proud and excited to represent what we feel is the premier saltwater line in boating today,” Sun Country Marine president Mike Basso said. “This is a great opportunity, and we’re thankful that Boston Whaler has chosen us to represent their brand.”

“We are excited to continue our relationship with another strong Brunswick partner,” Basso continued, referencing Boston Whaler’s parent company. “With this new addition, Sun Country Marine will continue to provide an exclusive and diverse selection of the industry’s premium brands. We at Sun Country Marine feel that the Boston Whaler portfolio is a perfect fit and provides our clients with a premium product in a segment we were not previously competing in.”

Sun Country Marine Inc. is a family-owned boat and yacht dealership that operates from five locations — Ontario, Newport Beach, Dana Point and Oakland in California, and Lake Havasu City in Arizona — and represents brands that also include Sea Ray, Nautique tow boats and Bennington pontoons.