Cobalt Boats honors top dealers

Cobalt Boats recently honored its top dealers at its worldwide dealer conference at the Vinoy Resort in St. Petersburg, Fla.

More than 350 dealers attended the event, which also included the launch of 2014 Cobalt models.

“We are proud to have such a fantastic group of dealer partners join us as we celebrate a successful season,” Cobalt vice president of sales and marketing Gavan Hunt said in a statement. “Our dealers provided us the opportunity to have a record-setting year at Cobalt, and our dealer meeting this year had the feel of a victory celebration.”

Awards for excellence in Customer Care, Cobalt Captain’s Awards, Top Ten Dealers, Rookie of the Year and World’s Largest Cobalt Dealer were presented during the meeting.

The world’s largest Cobalt dealer, the No. 1 spot in the Top Ten Dealer awards, went to Cobalt Boats of Atlanta LLC-Singleton Marine Group for the second year in a row.

The remaining Top Ten Dealer awards were presented to Arrowhead Yacht Club and Boat Sales; Slalom Shop; Gordy’s Lakefront Marina; Park’s Marina; Premier Marina Inc.; Seattle Boat Co.; Boats by George; San Ramon Boat Center; and Walker’s Point Marina.

Customer Satisfaction Award recipients also were honored. Cobalt said it recognized more than 71 percent of its dealers in the 2013 model year for their CSI scores and use of the Net Promoter System. The year’s Most Improved CSI Award was presented to Boatcity of The Netherlands.

Top CSI honors for the Central sales region went to Gordy’s Lakefront Marina, Lake Geneva, Wis., and Fox Lake, Ill. Gordy’s also was the Worldwide CSI Award winner.

Western Region CSI honors went to Great Lakes Marine, Littleton, Colo. The South Eastern CSI award went to Rambo Marine in northern Alabama. The North Eastern Region CSI Award was a tie and was presented to Bill’s Marine Service, Deep Creek, Md., and Travis Marine, Knoxville, Tenn. The Regional CSI Award for International went to Brunnert in Grimm, Switzerland.

The Rookie of the Year Award is given to the first-year dealer with top-ranking sales. This year’s winner was The Boathouse of Cape Coral, Fla.

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