Companies launch revamped websites

Author:
Updated:
Original:

Two marine businesses recently launched new websites.

Houseboats.com recently launched a redesigned website, aiming to extend its reach to a broader audience of houseboat enthusiasts, first-time houseboaters and people who are interested in California's lakes, water conservation and recreational opportunities.

The new website features expanded content and streaming media, houseboat news and lake information, a 2011 boat show exhibition schedule and social media engagement portals.

"We are creating a more friendly 'social networking' platform," director of marketing Yvonne Cantrell said in a statement. "We are especially excited about a smart-phone-friendly version that cell phone users will highly appreciate."

The houseboats.com website offers accessible virtual tours that show a comprehensive view of each of the houseboat rentals, along with numerous YouTube videos throughout the site and the integrated blogs.

By next summer, customers will be able to upload their own videos and stories directly onto the site. The new site also will showcase a YouTube contest and award the winner a free vacation at the end of next year.

* * *

Boating services company Marine Professionals launched a new website.

The comprehensive site provides owners, captains and crews with information about Marine Professionals' dockside and on-board services. Additional features include service plan benefits, a monthly calendar of service promotions and convenient online service request forms.

Established in 1997 and based at the Bahia Mar Yachting Center in Fort Lauderdale, Marine Professionals offers more than a dozen essential boating services.

Related

NMMA Announces Hall of Fame Inductees

Regulator Marine’s Joan Maxwell and Bill Watters of Syntec Industries will be honored at IBEX.

Brunswick Acquires SemahTronix

The supplier of wiring harnesses and other electrical assemblies will be part of Brunswick’s growing Advanced Systems Group.

Mercury, Navico Join Electric Race Series

The Brunswick Corp. subsidiaries will provide an e-powertrain and electronics for the new E1 Series, which will feature electric hydrofoil boats.

Rollick and Lightspeed Team Up on Dealer Support

The partnership will give LightspeedEVO dealers access to Rollick’s consumer analytics.

End of an Era

Leon Slikkers retires from Tiara while a new boat is planned.

On a Roll

A pair of new players in the gyroscopic stabilizer market.

Delta Blues

The economic impacts of the pandemic are showing.

To Post (or not To Post)

To post on social media — or not. Perspective counts.