Company rolls out marina-booking software

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Anderson Software unveiled a new software platform that changes the process marina operators use to communicate with customers.

The company has developed a Cloud-SaaS application that enables boat owners to conveniently schedule drystack launches, marina valet and concierge services and boat repairs using any PC, tablet or Web-enabled smart phone.

“Our intuitive, real-time interface changes the way boaters communicate their service needs to the marina,” Anderson spokesman Todd Wagner said in a statement. “Marinas can present their goods and services to customers in ways they never imagined, resulting in increased revenues and higher profits.”

The interface allows marina customers to log in to a secure portal at, where they reserve drystack launches from a real-time grid, much like a golfer books a tee time. The same convenience is offered to wet slip customers where valet, make-ready and concierge services are offered.

With point-and-click selection from available dates and times, the customer selects additional goods and services from intuitive drop-down menus. This reduces phone time and improves customer satisfaction. The marina uses the same interface for in-house reservations, seamlessly integrating with those booked online.

“Inspired by convenience and driven by accountability, our application promotes a better marina experience,” Wagner said. “We simply felt that pen-and-paper reservations allow for errors and omissions. Marina customers have high expectations, and this technology helps deliver on their growing needs.”

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