Dealers and Distributors

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Our weekly roundup of dealers and distributors includes news from Marine Equipment & Supply Co., Seacoast Distributors, Peters & May, Switlik Parachute Co. and La Jolla Yacht Group.

Marine Equipment & Supply Co. of Thorofare, N.J., and Seacoast Distributors of Lindenhurst, N.Y., held their 47th annual Dealer Trade Show Nov. 10-11.

More than 900 MESCO and Seacoast dealer personnel attended the two-day event at the Atlantic City (N.J.) Convention Center. MESCO also celebrated its 100th anniversary in 2010 and rewarded dealers with "Diamond Deals" Super Show Day prices on 100 items in honor of the milestone.

More than 250 manufacturers were represented and six new product lines were introduced at the show.

"The MESCO Show is the largest, longest-running event of its kind in the region. Our dealers recognize and utilize the value of our show," said Jim Del Cioppo, vice president of sales and marketing for MESCO. "They know it offers them the best buying opportunity of the year, as well as a forum to interact with factory personnel and research new product in a friendly, comfortable environment.

"Following a challenging 2010 season dealers' attitudes were cautious, but positive for the upcoming season," he added. "We'll continue to provide choices of leading name-brand accessory manufacturers, high-quality marketing materials, such as our Homeport Retail Identity Program, and strong dealer purchasing programs that emphasize the benefits of purchasing through distribution."

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Peters & May appointed Logistics Department BG as its exclusive agent for Russia.

Moscow-based Logistics Department has a strong presence in the Russian boating industry. Its parent company, Burevestnik Group, represents many yachting brands in Russia and Commonwealth of Independent States countries.

The brands include Avon, Baja, Boston Whaler, BWA, Cigarette, Chris-Craft, Fairline, Malibu, MasterCraft, Mulder, Riva, Royal Tender, Seabob, SeaRay and Sunseeker.

Logistics Department handles logistics for AG Marine and other boat dealers in Russia. The company runs its own fleet of trucks and has its own crane facilities in major Moscow marinas.

"We partner with companies that support customers with the same high standards of service and knowledge in their local markets," said Angus Bruce Jones, managing director of Peters & May. "We already have a longstanding relationship with the Burevestnik Group and have worked closely with the company on the shipment of all Fairline and Sunseeker models destined for the Russian market over the last 10 years.

"Transporting boats to and from Russia is a growing market for us, and we have identified patterns of popular locations our customers in Russia are transporting their boats to. With the formal arrangement of a local agent, we will be able to develop our presence in this market and continue to enhance our global service."

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Switlik Parachute announced the appointment of ComMar Sales LLC as manufacturer's representative for Switlik's marine product line.

Territories represented by Rhode Island-based ComMar cover the East and Gulf coasts from Maine to Florida to Texas.

"We have known the principals at ComMar for many years, having watched them steadily grow their business in all aspects important to the manufacturers they represent, not the least of which is customer focus," said Ed Vienckowski, vice president of sales and marketing at New Jersey-based Switlik.

"We look forward to a lasting partnership with ComMar delivering solid results for Switlik for many years to come."

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La Jolla Yacht Group was recently appointed a newly authorized dealer for Marquis and Carver brand yachts for California and Arizona.

Industry veterans Steve Sillman and Daren Barone lead the San Diego-based yacht dealership. It has sales and service offices in San Diego and Newport Beach, Calif.

"We are thrilled to have La Jolla Yacht Group as our representatives in Southern California," said Erik Nelson, vice president of Marquis Yachts, in a statement.  "Southern California and Arizona are very important markets for our company. La Jolla Yacht Group's managers and staff have a wealth of experience that will be used to assist current and future owners of Marquis and Carver brand yachts in the Pacific Southwest."

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