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Dealers and Distributors

Our weekly roundup of dealers and distributors includes news from Hornet Marine, Grande Yachts, Regulator Marine, Viking Sport Cruisers, Cobalt Boat Co., Shakespeare Electronic Products Group, Marvair Marine and Walker Bay Boats.

Hornet Marine, a new builder of fully customizable 17-foot powerboats, named Nelem's Marine in Jasper, Ala., as the first dealer to represent the brand.

Nelem's Marine will include Hornet Marine's 17-foot sport runabout in its booth at next month's Birmingham Boat Show in Birmingham, Ala.

"We are excited to be working with the experienced staff at Nelem's Marine," said Jason Bolas, Hornet Marine factory sales representative, in a statement. "As a new company aiming to change the marine industry as a whole, Hornet Marine understands the importance of building a strong dealer network. We expect the 40 years experience Nelem's has as a reputable dealer to be a perfect match for our organization's plans as a growing manufacturer."

Bristol, Conn.-based Hornet Marine will continue to expand its dealer network across the United States in the coming year. For information about becoming a Hornet Marine dealer, contact Bolas at (860) 516-3141 or

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Grande Yachts was named an authorized Marquis Yachts dealer serving the Chesapeake Bay region. Grande Yachts will represent Marquis in Virginia, West Virginia, Maryland, Delaware and southeastern Pennsylvania.

"We are proud to begin this long-term partnership with Grande Yachts in an important market for the Marquis brand," said Erik Nelson, vice president of Marquis Yachts, in a statement. "This is an extremely dedicated organization committed to providing extraordinary service to their customers."

Grande Yachts will be receiving its first Marquis yacht, a 420 Sport Bridge, in March, in time for the Bay Bridge Boat Show, which begins April 28.

Click here for the full release.

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Regulator Marine said its 2010 Regulator Marine University, held Dec. 6-7 at its Edenton, N.C., plant, was a success.

Dealer principals and salespeople across Regulator's network attended this annual event. Created in 2000, the university equips domestic and international sales staff with valuable selling tools and product knowledge. This year's university featured guest speakers Thom Dammrich, president of the National Marine Manufacturers Association, and Valerie Ziebron, owner of VRZ Consulting. Yamaha's Jonathon Burns also updated attendees on the latest marketing trends.

Dealer awards were presented at the event, including 2010 Dealer of the Year, Oyster Harbors Marine of Osterville, Mass.; and Salesperson of the Year, Bob Scott, also of Oyster Harbors Marine.

"After a decade of hosting the annual Regulator Marine University, enthusiasm for our quality standards and the innovation in design across our product lines has never been greater," company president Joan Maxwell said in a statement. "All attendees were excited about our 2011 model-year offerings, and especially the recent addition to our line, the all-new 28 FS."

Click here for the full release.

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Viking Sport Cruisers named Spring Brook Marina its authorized representative for sales and service of Princess yachts in the western Great Lakes region, including Illinois and Indiana.

This addition expands the coverage in the Great Lakes for Princess yachts customers between two authorized dealers. Jefferson Beach Yacht Sales is the representative for the eastern Great Lakes region in Michigan and Ohio.

Located on the Illinois River, Spring Brook's facility is within a short drive of Chicago. Its marina facilities include 210 in-water slips and dry-storage buildings.

"Spring Brook Marina's success comes from the dedication of the Thorpe family in building their business over the course of nearly 50 years with a true commitment to the customer and the extended boating family they have built in the western region of the Great Lakes," said Tom Carroll, president and CEO of Viking Sport Cruisers, in a statement.

"At Viking Sport Cruisers, customer service and the quality of the ownership experience has been our foremost priority from day one," he added. "We believe that Spring Brook Marina, with the combination of a comprehensive service organization and a professional sales team, is well positioned to deliver the Viking difference in every Princess yacht they sell in the western Great Lakes region."

Click here for the full release.

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Cobalt Boat Co. recently completed two successful "Cobalt Camps" at its headquarters in Neodesha, Kan.

More than 200 dealer participants from across the United States, Canada and other international locations came out for the event.

"It is a wonderful compliment to have dealers from all over the world make the trip to Neodesha," CEO Paxson St. Clair said in a statement. "This year we welcomed not only a huge percentage of our domestic dealers, but were pleased to have 11 dealers from Europe, Australia and Chile. The dealers found it well worth their time and effort to visit our production plant and see our quality firsthand."

Cobalt also announced the recipients of the 2010 model year dealer awards.

The world's largest Cobalt dealer, the No. 1 spot in the Top Ten Dealer awards and the Western Region CSI Award went to Arrowhead Boat Sales & Yacht Club, Ketchum, Okla.

Cobalt recognized more than 50 percent of its dealers in the 2010 model year for excellent CSI scores. The 2010 Most Improved CSI Award was presented to Winnipeg Watersports Ltd., of Winnipeg, Manitoba. The top CSI honoree for the Eastern sales region was also the Worldwide CSI Award winner - Strong's Marine, Mattituck, N.Y.

Click here for the full list of award winners.

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Shakespeare Electronic Products Group welcomes Fellecs-Tech and ASA Boot Electro to its family of distributors. Fellecs-Tech covers Germany and Austria. ASA Boot Electro covers the Netherlands.

"Both of these very experienced companies have a solid understanding of our products and the industry, carry impressive inventories to benefit their dealers, and offer fast and efficient deliveries and service," said Richard Belfrage, Shakespeare European sales manager, in a statement. "We are very confident they will greatly enhance Shakespeare's continued growth in their respective markets."

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Bassett Marine announced it was named a Brunswick Master Certified Dealer.

"To achieve certification we must meet or exceed Brunswick's top standards at comprehensive inspections every year or we change our operations until we do," the Sea Ray dealership said in a notice posted on its website.

Bassett Marine has locations in Connecticut, Massachusetts and Rhode Island.

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The 2010 Marvair Marine President's Award was presented to Eberca B.v. for outstanding sales and service performance this year.

Paul Mechler, president of Marvair, presented the award to Eberca general manager Robert Andeweg last month.

"Our distributors are the key to the success of Marvair Marine and no distributor has been more responsible for the success of Marvair Maine than Eberca," Mechler said in a statement. "Their efforts have been instrumental in the substantial growth in sales for Marvair Marine in 2010. Robert and all the people at Eberca should be extremely proud of what they accomplished this year."

Marvair, a division of Airxcel Inc., is an ISO 9001 2008 certified company and a diversified manufacturer of heating, ventilation and air conditioning products for marine applications, telecommunication enclosures, school classrooms and commercial modular structures.

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Walker Bay Boats signed a dealer agreement with Seattle-based Maritime's Marine Centers to sell Genesis Deluxe and Generation Luxury RIBs in Washington and Oregon.

Maritime Marine's three locations will offer increased product availability and service for consumers in the Pacific Northwest.

"Maritime offers exceptional service due to their team of highly qualified salespeople and technicians," said Chris Carroll, vice president of sales for Walker Bay, in a statement. "We believe that they both complement our values and are a great fit for promoting the Walker Bay brand along the U.S. West Coast."

Maritime Marine Center will be displaying the new 2011 Walker Bay product line at the upcoming Seattle Boat Show.

Click here for the full release.



MIASF Holds Annual Meeting

The South Florida trade organization announced new and reelected members, handed out awards, and arranged presentations by business leaders.


Gas Reaches Record $4.59 Per Gallon Average

With Memorial Day weekend approaching, the summer driving and boating seasons will contribute to continued demand for gasoline.


Power Lodge Acquires Miller Marine

The deal gives marine and powersports dealer Power Lodge four locations in Minnesota and one in Florida.


Boating Shares Suffer in Market Selloff

Major U.S. stock indices weakened yesterday, and recreational marine shares fared even worse on a percentage basis.


Scania Appoints President of U.S. Operations

Company veteran Jorg Franzke replaces Håkan Sterner, who is returning to Sweden.


Promote Safe Boating Week; a Fishing Icon Passes

The May 21-27 observance takes on heightened importance with the thousands of newcomers to boating. Meanwhile, bass fishing lost a legend with the death of Ray Scott.


Azimut-Benetti Booked $2.1B in 2021 Backlog

The builder said new models and a “diversified product portfolio” drove sales growth to record levels.