Dealers and Distributors

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Our weekly roundup of dealers and distributors includes news from Hornet Marine, Mercury Marine, Mastry Engine Center and Staten Island (N.Y.) Yacht Sales.

Hornet Marine, a new manufacturer of fully customizable 17-foot powerboats, added Trenton (N.J.) Marine Center to its dealer network.

The partnership with Trenton Marine is the fifth addition to the manufacturer's growing dealer network in the past month.

"After getting to know the people behind Hornet Marine and visiting their facility, we are very enthusiastic about representing the Hornet 17," said Dave Huddy, sales manager at Trenton Marine, in a statement. "The high level of build quality, fit and finish, combined with a multitude of custom options to choose from, will really make this boat stand out to potential buyers."

The marine center will reveal a custom Hornet 17 Feb. 2-6 at the 2011 Atlantic City Boat Show.

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Mercury Marine will soon present its Service Customer Satisfaction Index Award for 2010 to 104 U.S. and Canadian dealerships, the company announced.

As part of Mercury Marine's commitment to ensuring the highest level of customer service, the company measures the satisfaction of consumers after their Mercury outboard or MerCruiser sterndrive and inboard products are serviced.

Recipients of the award have displayed an ongoing commitment to providing exemplary customer service. The award is based on the responses of customers who had warranty work performed at an authorized Mercury dealership during the past year.

"We are thrilled to see these dealers win the Service CSI Award," said Scott Breshears, director of field service development and operations for Mercury Marine, in a statement. "A number of the dealers have won the award every year since the inception of the program in 2006. We look forward to their continued success in 2011."

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Mastry Engine Center said it hosted more than 140 attendees from the southeastern United States and the Caribbean during its recent dealer meeting.

Marine and industrial markets were represented and the two-day event covered topics such as sales, new products, service, warranty, parts, the dealer website, EPA standards and training.

"The positive response to our dealer meeting was so overwhelming that all our training sessions were full," Mastry sales manager Kevin Carlan said in a statement. "We had to schedule more classes to accommodate everyone."

Mastry, in cooperation with Yanmar, announced an update to its schedule to include new training opportunities. Mastry dealers will now be able to attend Yanmar training at the factory in Adairsville, Ga.

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Staten Island (N.Y.) Yacht Sales launched a new website to introduce its Diamond Listing Program.

In the new program, yachts are featured in strategically designed print, direct-mail and e-mail marketing campaigns and enjoy a dominant presence on top yacht-listing websites, as well as in related social media tools. Diamond listings will connect to the yacht dealership's worldwide broker network and comprehensive database of yacht owners and enthusiasts.

"It's our mission to build a lifelong relationship with our customers. The development of our innovative website and exciting new Diamond Listing Program is just one more aspect of our commitment to the level of quality that customers can expect from us," said Frank Bongiorno, the yacht dealership's president and founder, said in a statement.

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Suzuki sponsoring TV show

Mike Frisch, host of Fishing the Midwest television series, announced that Suzuki would be the exclusive outboard motor of the show.

Sea Tow Foundation appoints new directors

The nonprofit Sea Tow Foundation has announced the return of Gail R. Kulp as executive director. Michael Wesolowski, the former executive director, is now the director of external affairs.