Dealers and Distributors


Our weekly roundup of dealers and distributors includes news from Schaefer Marine, Bluenose Yacht Sales of New England, Atlantic Marketing Co., MarineMax, HMY Yachts and Shakespeare Electronic Products Group.

Schaefer Marine was named the U.S. distributor for Sea Sure Products.

U.K.-based Sea Sure has been in business for more than 40 years, primarily as a manufacturer of dinghy products.

"We are excited to work with such a reputable company as Sea Sure. Schaefer is well complemented by Sea Sure's extensive dinghy product line that only enhances what sailors have come to expect from Schaefer," Schaefer Marine president Fred Cook said in a statement.

Schaefer Marine will stock many of the most popular Sea Sure items ready for shipment from its New Bedford, Mass., location. Schaefer also will work with its dealer network to get the product into the field in a timely manner.

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Bluenose Yacht Sales of New England is now representing Jeanneau Yachts in Maine and New Hampshire and opening a new office in the Portland, Maine area.

"We are very pleased to expand our relationship with Jeanneau. [In] my past six years of direct experience in selling Jeanneau models they are one of the best brands available in the market today," Bluenose Yacht Sales managing partner Glenn Walters said in a statement.

"They are a leader in new designs, technology, performance and value. My significant past and current sales for Jeanneau is reflective of our passion for their products and our clients' belief in their excellence," he added.

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Atlantic Marketing Co. is hosting two marine dealer service seminars - one in Annapolis, Md., and the other in Toms River, N.J.

The Annapolis program is set for March 8; the Toms River session takes place March 9.

Click here for information or to register for the Annapolis session and click here for the Toms River session.

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MarineMax is adding Brunswick's Bayliner Boats product line to its brand offering.

Bayliner builds runabout and cruiser models ranging from 16 to 33 feet. The Bayliner product line will be available in MarineMax's stores in Tennessee, Connecticut, northern Texas, west-central Florida, Colorado, Minnesota, New Jersey and New York.

"We are excited about the opportunity to add Bayliner's product offering in many of our markets," said William McGill Jr., chairman, president and CEO, in a statement. "The award-winning Bayliner brand is one of the most well-known in our industry. Bayliner's products and its value proposition will allow us to expand our ability to meet the demands of consumers we historically had not targeted with our existing brands."

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HMY Yachts is expanding its range of products and services and opening a new flagship facility at the Palm Harbor Marina in Florida.

"At a time when others are pulling back, HMY Yachts is forging ahead," HMY founder and president Steve Moynihan said in a statement. "We now sell yachts in nearly 20 countries. We get results and we believe that our global reach, relationships and infrastructure make us the most comprehensive, customer-focused yacht sales, marketing and brokerage organization in the world."

The new facility features 200 slips for yachts up to 250 feet in length, with luxurious amenities. The new office at Palm Harbor Marina is staffed by an accomplished six-person HMY sales team with more than 100 years of combined experience selling and servicing the international cruising yacht market.

Following HMY's lead, luxury motoryachts producer Princess Yachts moved its North American new yacht display to Palm Harbor Marina.

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Seyre, Shakespeare Electronic Products Group's distributor for Spain, is retiring and the company signed State Marine Nautica to serve the country.

"We had a very successful and positive relationship with Seyre," said Richard Belfrage, Shakespeare European sales manager, in a statement. "But we look forward to our future with State Marine Nautica and know they will enhance Shakespeare's program in Spain, providing our dealers with superior customer service and sales support."

State Marine Nautica is based in Barcelona, and it serves the commercial, leisure and fishing markets.

Elsewhere in Europe, Shakespeare appointed Meridian Projekt to handle distribution in Croatia, Slovenia, Montenegro, Bosnia and Serbia.


Service to Send $1 Billion to State Wildlife Agencies

U.S. Fish and Wildlife Service will distribute funds to states to bolster conservation projects and recreational opportunities.

Quick Hits: March 1, 2021

Safe Harbor Newport Shipyard adds SF Marina floating dock array.

Patrick Supports Care Camps

The outdoors camps for children with cancer receive a first-time gift and marketing support from Patrick Industries.

Brunswick Creates Autonomy Position

The company promoted Jason Arbuckle to marine autonomy technology lead, with a focus on incorporating autonomous and driver-assist features into its product line.


Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.