Dealers and Distributors


Our weekly roundup of dealers and distributors includes news from Hornet Marine, Hyundai SeasAll and DuraSafe.

Hornet Marine, a builder of customizable 17-foot powerboats, added Harborside Marina to its growing dealer network.

Located 60 miles southwest of Chicago in Wilmington, Ill., Harborside is a full-service marina offering sales and service departments. It will carry the Hornet 17, the builder’s 17-foot sport runabout.

“We look forward to working with the dedicated team at Hornet Marine to introduce the Hornet 17 to the Illinois River area,” Harborside Marina sales manager Brett Brncich said in a statement. “With its impressive styling and quality construction, the Hornet 17 brings fun performance boating to the region.”

Hornet Marine will continue to expand its dealer network across the United States this year. For information about becoming a Hornet Marine dealer, contact Jason Bolas at (860) 516-3141 or

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Hyundai SeasAll expanded its international distribution network with the appointment of distributors covering eight major markets.

Hyundai SeasAll recently appointed West Diesel, Midif Diesel, Mitsu Heavy Diesel GmbH, Solé S.A. and Performance Diesel Inc. to represent the marine engine distribution and aftersales service for Denmark, France, Germany and Switzerland, Spain and the United States, respectively.

This was followed by the appointments of Tekno-Marine in Finland and MotoLusa in Portugal.

Performance Diesel will give the company its first entry into the U.S. market and will provide coverage in areas of the country where diesel power is most frequently used, the company said.

All eight companies were chosen because of their long-term experience in the marine diesel business, according to Hyundai SeasAll.

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DuraSafe announced the appointment of nine new distributors.

They include Ellett Brothers, of Chapin, S.C.; Bell Industries, of Indianapolis; Hutchings Marine, of Ontario, Canada; Stag Parkway, of Atlanta; Northern Wholesale Supply, of Lino Lakes, Minn.; KTL Canada, in Ontario; Sportsman’s Supply, of St. Clair, Minn.; A.C. Kerman, of West Palm Beach, Fla.; and Atlas Trailer Coach Products, of Calgary, Alberta.


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.