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Dealers and Distributors

Our weekly roundup of dealers and distributors includes news from the Sea Ray Group, Chaparral Boats, Fluid Motion and Baert Marine.

The Sea Ray Group, which consists of the Sea Ray and Meridian Yacht brands, announced the signing of 22 new dealers around the world.

“Our never-ending focus on outstanding customer satisfaction, product quality and service is what makes Sea Ray and Meridian the best-selling brands in the marine industry,” Sea Ray Group president Rob Parmentier said in a statement. “With the addition of these distinguished dealerships, who have demonstrated a commitment to the same high standards to which Sea Ray and Meridian strive, we continue to expand our heritage of credibility and reliability not only in the U.S. and Canada, but in countries around the world.”

In North America, the Sea Ray Group added 16 dealerships to further meet the needs of customers in the United States, Canada and Mexico.

The new Sea Ray dealers are:

• Irish Boat Shop in Harbor Springs, Mich.

• Sporting Edge Ski and Marine in Antioch, Calif.

• Traverse Bay Marine in Traverse City, Mich.

• Waterworld Boat & Powersport in Medford, Ore.

• Marine Center of Las Vegas

• NR Motors in Prince George, British Columbia

• Power Boats Guadalajara in Guadalajara, Mexico

• Power Boats Sinaloa in Sinaloa, Mexico

The new Meridian dealers are:

• B&E Marine in Michigan City, Ind.

• Erwin Marine in Knoxville and Nashville, Tenn.

• Irwin Marine in Laconia, N.H.

• Russo Marine in Medford, Mass.

• Sail & Ski in Austin, Texas

• Smith Boys in New York

• Trudeau's Marina in Portland, Ore.

• Gulf Marine de Mexico in Veracruz, Mexico

Meanwhile, the Sea Ray Group added six international dealerships to represent the brand. They are:

Sea Ray and Meridian: Horizon Yacht Charters Ltd. in Grenada

Sea Ray: Adventure Land LLC in Ukraine

Sea Ray: FYI Peru in Peru

Sea Ray: Super Yachts in Brazil

Meridian: Australian Nautical Consolidated, Perth, Australia

Meridian: Seat Boat in Thailand

Following Brunswick’s announcement, Jimmy Baker, an analyst with B. Riley, noted, “While this increases the total Boat Group dealer count by a mere 1 percent, we note it is the quality, not quantity of dealers that drive sales. For instance, MarineMax represents less than 3 percent of the total Brunswick dealer network, and yet it accounts for 20 percent of total Boat Group sales. We recognize certain of these dealers … as significant dealers in other lines; given the brand strength of Sea Ray and the high ASP nature of Meridian, these new dealers could become meaningful contributors to Brunswick sales growth and should accelerate Brunswick’s market share gains.”

* * *

Chaparral Boats announced that the Pride Marine Group is opening its newest store Sept. 30.

“It will be an exciting day in the evolution of the Chaparral brand in Ontario, Canada. This day will mark the opening of the new Chaparral Boating Centre on Highway 400 in Innisfil. Pride Marine Group will be opening their sixth location in the central hub of Simcoe, Georgian Bay and Great Lakes boating,” Chaparral president Jim Lane said in a statement.

The 17,000-square-foot facility will feature a three-story-high glass showroom to showcase its Signature cruisers and Premier yachts. The new Pride Marine Group location also will carry the new H2O line.

Pride Marine Group’s Innisfil location also will become eastern Canada’s exclusive Robalo fishing boat dealer.

* * *

Fluid Motion announced that Naples Marina Sales will serve southern Florida as a new dealer for the trailerable line of Cutwater Boats.

“No one else in our area offers a boat of this size and price range,” Naples Marina Sales owner Phil Jentgen said in a statement. “It’s a small boat with the amenities of a much larger boat and great performance.”

Naples Marina Sales is taking orders on the 26- and 28-foot Cutwater boats and will exhibit the line at the Fort Myers (Fla.) Boat Show Nov. 10-13, and in 2012 at the Naples (Fla.) Boat Show.

* * *

Baert Marine of Middleton, Mass., was awarded membership in the Grady-White Boats Admiral’s Circle for model-year 2011 in recognition of high achievement in sales and customer service.

“As a new sales year begins we want to recognize the very best-performing Grady-White dealerships during the past 2011 model year,” Joey Weller, Grady-White’s vice president of sales and marketing, said in a statement. “The outstanding sales efforts of Baert Marine and their exemplary level of customer satisfaction helped achieve success for all of us.”

Admiral’s Circle membership is reserved for dealerships in the Grady-White network that have achieved more than $1 million in retail sales for the model year and have earned Grady-White’s Service Excellence award.

This is the 13th consecutive year that Baert Marine has earned the honor.



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