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Dealers and Distributors

Our weekly roundup of dealers and distributors includes news from Sunreef Yachts, Beneteau USA, Lund Boats, Parks Marina, Formula X2, Ocean Safety, Sea-Alliance Group, WindRider and Chaos Boats.

Poland’s Sunreef Yachts established its first U.S. office in Fort Lauderdale and is expanding into sales and brokerage.

Sales operations will be led by Martha Lukasik, president of Sunreef Yachts Charter and recently named Sunreef sales director for the Americas. Lukasik has been with Sunreef Yachts for more than seven years.

“Establishing a U.S. headquarters for Sunreef Yachts has been instrumental in developing its global brand and meeting the international demand for luxury power and sail catamarans in the Americas,” Lukasik said in a statement. “With strategic plans to increase our visibility through boat show participation, broker cooperation and investment in the Latin American market, I am highly enthusiastic about the future growth of Sunreef Yachts USA.”

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Beneteau USA concluded a meeting Wednesday of its North American dealer network — a group consisting of more than 40 dealerships spanning the United States, Canada, the Caribbean and Latin America.

The meeting was an opportunity for Beneteau to convene its dealer network to discuss the three new models: Beneteau 41, Beneteau 45 and Sense 43.

The Beneteau President's Award, which goes to the top 10 dealers in the network based on sales accomplishment, was awarded as well as the Beneteau Dealer of the Year Awardfor Sales and Service, which is awarded to the No. 1 dealer in each of those respective categories for the 2010-11 year.

Lake Michigan dealer Karma Yacht Sales received the Service Dealer of the Year Award, having received a perfect Customer Service Initiative score of 100 percent. KYS was also given the Beneteau President's Award.

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Lund Boats recently announced the addition of 12 dealers.

“Lund is proud of its rich dealer base,” director of marketing Jason Oakes said in a statement. “The Lund name has always been synonymous with the highest-quality craftsmanship, as well as dedicated service that yields lifelong customer loyalty. It’s why demand for Lund continues to grow and expand into new markets, both domestically and internationally.”

Newly appointed Lund dealerships include:

• 1st Klas Marina, Tafton, Pa.

• American Marine, Dubuque, Iowa

• American Marine, La Crosse, Wis.

• Baduik Equipment, Fort Francis, Ontario

• Boaters Choice, Chelmsford, Ontario

• Central Recreation Supplies, Gander, Newfoundland

• Dockside Marine Centre, Kelowna, British Columbia

• Essex Marina LLC, Essex, Mass.

• Honda Recreatifs, Baie-Comeau, Quebec

• Kitsap Marina, Port Orchard, Wash.

• Little Crow Sports Center, Spicer, Minn.

• Maple City Marine, Chatham, Ontario

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Parks Marina, in Okoboji, Iowa, and Sioux Falls, S.D., was named the top Crownline dealer for the third consecutive year, the dealership announced.

“For being a small town in Iowa, the fact that we are able to compete with much larger boat markets, such as those in Dallas, Atlanta, and New York, is outstanding,” owner Butch Parks said in a statement. “I am so proud of our team and their hard work this year.”

Parks Marina was established in 1983 when Parks purchased what was then Gibson Sporting Goods. The Sioux Falls store is in its 12th year of operation.

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Formula X2 appointed Yacht Distributors as its exclusive distributors for South Florida and the Caribbean.

“Formula X2 is rapidly growing and positioning itself as the best and only fuel additive in the industry that really works,” the company said in a statement. “This is one of the reasons why we appointed Yacht Distributors as our new distributor. They are a new company based out of Miami, and they are rapidly growing and adding cutting-edge products to their lineup.”

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U.K.-based Ocean Safety, an independent marine safety equipment supplier, moved to strengthen the company’s presence in the U.S. market by appointing Revere Supply Co. to act as distributor for Ocean Safety’s leisure range of life rafts, life jackets, Jonbuoys and AquaSpec lights.

“The appointment of Revere Supply is an extremely significant step for Ocean Safety in order to increase the distribution and offer vital service backup on Ocean Safety’s safety products throughout the United States marketplace,” Ocean Safety sales director Mark Hart said in a statement.

“This is not just an appointment, but a partnership,” he added. “Ocean Safety will, in turn, be representing Revere, distributing their own products throughout Europe, including their Aero and Compact life rafts, their E-Gear range of safety and survival accessories, including the new Revere See-Me LED rescue lights.”

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Sea-Alliance Group, the management company at Karpaz Gate Marina, part of the all-new Karpaz Bay Resort in northern Cyprus, secured an arrangement with Jeanneau in which it will broker sales of the yachts.

The French-owned boatbuilder, part of the Beneteau Group, is the first international brand to confirm its involvement with Sea-Alliance Group and Karpaz Gate Marina.

Sea-Alliance Group is due to open a new sales office and service center on the site within the next few months within the marina buildings positioned to the east of the 300-berth marina, alongside the dry dock and refit and repair facilities.

“Sea-Alliance Group and Karpaz Gate Marina provided us with a great opportunity to support our strategic growth in the eastern Mediterranean,” Jeanneau general manager Jean Paul Chapeleau said in a statement. “The high quality of the facilities, marina and the resort as a whole means that we were delighted to be represented there.”

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Two new countries are seeing WindRider trimaran sailboats arrive on their shores.

A container is en route to Australia and is expected to land during the last week of October. Kerrawarra Enterprises, of Queensland, is receiving and distributing this shipment of presold WindRiders.

Santiago, Chile-based Motor-Rent Maquinarias Y Motores Ltda. is introducing Chilean sailors to the brand.

“Export markets are going to be very important for the growth we seek,” company president Dean Sanberg said in a statement. “The relatively low dollar, compared to other currencies, combined with the U.S. government’s support of export-related manufacturing, make this an ideal time to expand.”

WindRider builds and distributes three models of trimaran sailboats.

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Beginning Friday, Chaos Boats, a custom-built flats boat line by MHM Marine, will team up with United Yacht Sales to sell and distribute its complete Chaos in-shore fishing line throughout most of North America.

United Yacht Sales will add the 16-foot Chaos Bonefish and the 21-foot Chaos Tarpon Bay to its lineup.

“United Yacht Sales runs close to our demographic of high-end sportfish buyers who purchase our boats as a tender or secondary boat. With our high quality and our ability to customize our vessels with custom colors, teak packages and features like underwater lights, teaming up with United seems like a perfect fit,” MHM Marine president Marc Vickers said in a statement.



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