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Dealers and Distributors

Our weekly roundup of dealers and distributors includes news from Worth Avenue Yachts, Hornet Marine and Sara Bay Marina.

Worth Avenue Yachts entered the global yachting marketplace, establishing its headquarters in Palm Beach, Fla., and introducing a team-based approach to yacht brokerage services.

Founded by brokers Brian Tansey, Michael Mahan and Simon Gibson, the group has shifted from the traditional brokerage business plan and offers each client the collective knowledge of the entire brokerage, allowing team members to freely exchange information to better serve clients’ needs.

Other members of the brokerage include Jim Eden, Noell Vawter and industry veterans Joyce Browning, who runs day-to-day brokerage operations, and Lauren Cotton, formerly with Rybovich.

“At Worth Avenue Yachts we recognize the need for innovative business solutions in a changing marketplace,” Tansey said in a statement. “We are focused on leveraging our vast industry knowledge and developing effective strategies which position us as innovators and offer our clients an unprecedented level of service and support.”

It was also recently named the official representative for Cantiere delle Marche Yachts for North, Central and South America.

Worth Avenue Yachts will represent the Darwin Class series, including the 86 (26.2m), the 95 (28.95m) and the 105 (32m), and the Nauta Air series, including the 80 (22.72m), the 96 (29.26m) and 115 (35.40m). CDM pricing starts at 6,050,000 euros.

"We are very excited to introduce these extremely well-built, semi-custom, large-volume vessels to the Americas," said Simon Gibson, managing member of Worth Avenue Yachts. "These are true bluewater yachts, ready for any ocean conditions and the ultimate new solution for our clients."

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In conjunction with the 2011 Marine Dealer Conference & Expo, Hornet Marine will be hosting a dealer-demo and test-drive event Nov. 6-10 in Kissimmee, Fla.

“Getting out on the water allows potential dealers to experience the true thrill of driving a Hornet 17 while also learning more about our unique built-to-order process,” company president David Hartmann said in a statement. “Each Hornet 17 is custom-built according to a customer’s specifications, making it an attractive product for dealers looking to offer customers exactly the boat they want.”

The event will be held at Big Toho Marina on West Lake Tohopekaliga, which is about 15 minutes from the Gaylord Palms Resort and Convention Center.

Test-drive dates and times are flexible. However, dealers are invited to schedule their test-drive appointment in advance by contacting Hornet’s factory sales manager, Jason Bolas, at (860) 516-3141 or

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Sara Bay Marina, in Sarasota, Fla., is now the exclusive dealer for Frontier and BlackJack Boats by K2 Marine.

“The Kenner family has been building boats for over 50 years, and we are happy to have signed a dealer agreement to represent their line of 18- to 22-foot bay boats and center consoles,” the dealership said in a statement.


St. Petersburg Show Opens Thursday

The 44th edition combines with the Tampa Boat Show to create what organizers say is the largest show on the Florida Gulf Coast.

Pay To Play

When Covid restrictions were widespread, some MTAs found a new revenue stream by charging admission to previously free shows, and visitors had no problem ponying up.

Yamaha Expands F25 Line

The company added short-shaft power trim and tilt models, and two models with improved tiller handles.

MRAA Donates to Educational Foundation

The group reinvested $100,000 in donations it received to help the foundation’s effort to address workforce shortages.

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress