Dealers and Distributors


Our weekly roundup of dealers and distributors includes news from Marquis Yachts and Williams Performance Tenders.

Haluk Aytekin, principal of Luka Marine, and Erik Nelson, vice president of Marquis Yachts, finalized an agreement establishing Luka Marine as the authorized Marquis Yachts representative servicing Turkey.

Luka Marine has service and sales locations throughout Turkey and is based in Istanbul on the Sea of Marmara, the waterway linking the Aegean and Black seas and a locale highly regarded as the key yachting thoroughfare for the region.

“We are thrilled that Haluk Aytekin and his staff are representing Marquis Yachts in this very important market,” Nelson said in a statement.

“The Luka organization provides a total commitment and dedication to a positive yachting experience for our customers. There is nothing more important for a unique luxury product, such as Marquis,” he added. “This exceptional level of customer service, supported by a team of highly trained and experienced yachting professionals, will provide an unmatched sales and ownership experience to our customers.”

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Williams Performance Tenders announced the appointment of its first authorized dealer in Fort Lauderdale.

Performance Tenders USA will represent the range of Williams Turbojet and Dieseljet tenders from sales and servicing outlets across the country. The company will operate as the exclusive distributor for the market, working with local dealers in key regional markets to deliver sales and servicing to customers and OEMs.

“We are delighted to have been appointed by Williams Performance Tenders to represent their range across the U.S. We were so impressed with the product quality and performance, as well as the company’s structure and goals, and are looking forward to introducing even more U.S. customers to the world of Williams,” Performance Tenders USA head Brian Muston said in a statement.



Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.

Nearly 320K Boats Sold in 2020

NMMA says new-boat sales are at their highest level in 12 years, with all powerboat segments up 8 to 22 percent.

‘Injection of Capital’ for Cox Powertrain

The British company said it will use the $16.7 million to expand operations and ramp up production of its CXO300 diesel outboard.

Groupe Beneteau Releases Preliminary 2020 Financials

Revenues were down 15.1 percent for the 16-month period that ended Dec. 31. A full report is due next month.

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.