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Dealers and Distributors

Our weekly roundup of dealers and distributors includes news from AD Boats Ltd., Hornet Marine, HamiltonJet, Marine Connection, Mercury Marine and Ocean Signal.

Norris Brand Management signed an agreement with AD Boats Ltd. (Salona Yachts) of Split, Croatia, to provide sales representation services for AD Boats in North America, the Caribbean and South America.

Norris Brand Management will be building and maintaining AD Boats’ distribution networks and branding in these markets.

“We chose the team at Norris Brand Management LLC to manage our brand launch and maintenance in North/South America and the Caribbean because they have a proven track record with several other prominent companies within the yachting industry,” AD Boats managing board president Kresimir Secak said in a statement.

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Hornet Marine announced Port Sandfield Marina as the latest addition to the company’s growing dealer network.

Located in the Muskoka region of Ontario, Port Sandfield Marina is the first Canadian dealer to sign with the brand.

“We are proud to be representing this exceptional product and are confident the Hornet 17's striking fit and finish, custom colors and upholstery will impress our clientele,” dealership owner Jonathan Blair said in a statement.

The dealership will debut the Hornet 17 at the upcoming Toronto International Boat Show.

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Waterjet manufacturer HamiltonJet announced a new partner for its operations in the Northeast.

Kraft Power was appointed the official distributor for all HamiltonJet waterjet products in the area. Kraft Power has locations in Massachusetts, New Jersey and six other states and is well positioned to provide HamiltonJet customers with all aspects of sales and service support across the region.

“Hamilton Jet is an exceptional company with a true commitment to customer service and satisfaction,” Kraft Power owner Owen Duffy said in a statement. “Our partnership with Hamilton Jet is an exciting opportunity to bring the benefits of waterjet propulsion to more customers in the eastern U.S.”

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Marine Connection announced it is adding Sea Fox and Hurricane boats to its inventory.

Located in West Palm Beach, Fla., Marine Connection said it has the “largest selection of used boats in Florida, with an inventory spanning more than 3 acres.”

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Mercury Marine presented the 2011 Customer Satisfaction Index award to 88 U.S. and Canadian boat dealers that maintained the highest levels of customer satisfaction.

As part of Mercury Marine’s commitment to ensure the highest level of customer service in the marine industry, the company measures the satisfaction of consumers after service work is performed on their Mercury outboard or MerCruiser sterndrive and inboard products.

“In today’s challenging environment these dealers have maintained standards that all customers expect and deserve,” Mercury Marine director of field service development and operations Rob Schrage said in a statement. “The industry must continue to improve service excellence to meet consumers’ expectations. The CSI awards provide a scoreboard that lets winning dealers know they are the best of the best.”

The CSI score for each dealership is measured and monitored by Mercury Marine. After warranty work has been completed, Mercury sends the consumer a Service CSI survey related to the quality of service received.

Click here for the list of winners.

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Ocean Signal strengthened its presence in Holland with the appointment of Belship BV as the dedicated country distributor.

Belship will be responsible for distributing Ocean Signal’s entire SafeSea range of Global Maritime Distress and Safety System products to the leisure marine and commercial sectors.

“Ocean Signal’s SafeSea portfolio offers a range of highly reliable and easy-to-use safety products, each with unique features, including long battery life and user-replaceable batteries. With a strong dealer network in place to ensure quality after-sales support and service, we are well positioned to expand the presence of Ocean Signal in Holland and are excited to be adding the product range to our existing portfolio,” Belship BV partner/owner Jeroen Jeltes said in a statement.

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