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Dealers and Distributors

Our weekly roundup of dealers and distributors includes news from Pursuit Boats, the National Marine Electronics Association and Dometic Marine.

Pursuit Boats announced that Walstrom Marine achieved the highest accommodations in its dealer network and is now a flagship dealer.

Pursuit’s Flagship Dealer program builds on the Marine Industry Dealer Certification program to challenge marine dealers to achieve and maintain certain standards and practices for their dealerships in several areas.

Pursuit’s program adds operational enhancements that help Pursuit dealers excel in overall customer satisfaction and profitability. The program recognizes and rewards exceptional performance in dealership sales, marketing and service. Pursuit Flagship Dealers are graded in key areas that include CSI, continuing education, market share and business systems and processes within their assigned territories.

“Our goal is to drive our business to consistently higher levels, and our Pursuit Flagship Dealer program demonstrates our commitment to strengthening the partnership that we want to build with our dealers,” Pursuit vice president of sales George Hetzel said in a statement.

About 25 percent of Pursuit’s dealer network operates under the flagship program; the goal is to have more than 50 percent operating under the program in the upcoming 2013 model year.

Pursuit Boats is a division of Holland, Mich.-based S2 Yachts Inc.

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The National Marine Electronics Association certified Fort Lauderdale-based Concord Marine Electronics as an NMEA Master Dealer.

“We are very pleased that Concord Marine Electronics has met and surpassed the high standards of the NMEA Master Dealer Program,” NMEA president and executive director David Hayden said in a statement. “Attaining the Master Dealer status means that Concord Marine Electronics has a high commitment to education, technical proficiency and customer service, consistent with NMEA’s high standards.”

To qualify, dealerships must have at least one Certified Marine Electronics Technician on the staff and meet requirements for technical education and the proper use of specific test equipment. A point system, based on the successful completion of technical courses, is used to determine a dealership’s eligibility.

“The Master Dealer Program is a key component in our pledge to the boating public that NMEA dealers have the knowledge and expertise to deliver superior customer service,” Hayden added. “We want boaters to know that when they see the Master Dealer logo they’re getting the best service, equipment and advice in the marine industry.”

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Dometic Marine’s authorized New Zealand SeaLand distributor, Lighthouse Marine, expanded its business with the addition of Cruisair sales, service and installation throughout the country.

“In addition to our existing Marine Air Systems/Condaria distributor in Auckland, Whiting Power Systems, which has 21 years’ experience servicing the New Zealand marine industry, Lighthouse Marine offers a strong background in dealing with Dometic products and has provided an excellent service to SeaLand customers in the country. We are confident that the company can do the same with our air-conditioning brand, Cruisair,” Dometic international technical sales manager Ben Haynes said in a statement.

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