Our weekly roundup of dealers and distributors includes news from Premier Pontoons, Riviera Yachts and Pingi.
Premier Pontoons’ dealer meeting this month will celebrate the company’s 20th anniversary with five new models for 2013.
“There’s a lot of really cool new product in terms of new boats not produced before,” marketing director Mike Menne told Soundings Trade Only. “It’s not just new colors and redesigns; it’s new models.”
The company has stepped up its luxury models, with success, Menne said. The Grand Entertainer, which features a bar with four bar stools, has been extremely popular, Menne said.
“We even went as far as incorporating purse hooks,” Menne said. “We’re going to unveil some new models like that, in that there is nothing else like them.”
The models are more expensive than in the past, but that hasn’t deterred consumers, Menne said. Cost is less of an issue when the consumer decides: “I want that,” he said.
“Premier sales were way up for 2013, and I know that’s not the case for the whole industry,” Menne said. “Pontoons, especially luxury pontoons, have been very popular, especially the ones with new floor plans or models with something that hasn’t been available in the marketplace before.”
Premier marketing director Connie Weinman told Soundings Trade Only that dollars and units are up around 20 percent over 2011. “We’re about level as to where we were during peak in 2008. We didn’t have that big drop that some of the other manufacturers had,” Weinman said.
The new models will be unveiled at the dealer meeting Aug. 15.
— Reagan Haynes
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Yachting Experts is the exclusive dealer for Riviera Yachts in South Florida. The coverage area includes the southernmost end of U.S. Route 1 in Key West to Atlantic Boulevard in Delray Beach.
Yachting Experts, owned by Frank and Betty De Varona, was named exclusive sales and marketing representative for the Riviera line in Florida's Monroe and Miami/Dade counties in 2010.
Now Riviera Yachts has expanded the dealership's territory to include a large portion of Broward County, including Fort Lauderdale.
Yachting Experts also represents Riviera in Colombia, part of the growing Latin American boating market.
"We are honored by the huge vote of confidence Riviera Yachts has given us by expanding our sales and marketing territory within the important South Florida market," Yachting Experts president Betty De Varona said in a release. "Riviera makes a fantastic line of top quality yachts that are perfect for buyers in South Florida and Latin America, who love to fish, cruise and enjoy water sports from their boats. We look forward to providing sales and service to its customers in Fort Lauderdale and surrounding areas."
Yachting Experts plans to have a large display Oct. 25-29 at the Fort Lauderdale International Boat Show.
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Dutch company Pingi is bringing its dehumidifiers to the U.S. market.
The products, used in the marine and RV industries, are touted as providing an economical and environmentally friendly way to fight moisture and musty odors.
“Customers in the United States have never seen a dehumidifier technology like this,” Robert Mooers, director of marketing for Whole Product Solution, Pingi’s North American distributor, said in a statement.
Pingi dehumidifiers use a silica gel that absorbs moisture naturally and is completely safe in boats, according to the company. An indicator alerts when the dehumidifier is full. It then can be recharged in a microwave oven.