Dealers and Distributors

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Our weekly roundup of dealers and distributors includes news from Grady-White Boats and West Marine.

Naples Boat Mart of Naples, Fla., was awarded membership in the Grady-White Boats Admiral’s Circle for model-year 2012 for high achievement in sales and customer service.

“Grady-White would like to showcase Naples Boat Mart on their exceptional sales performance during the past 2012 model year,” Grady-White vice president of sales Joey Weller said in a statement. “We take pride in this top-performing dealership and their commendable customer satisfaction achievement.”

Admiral’s Circle membership is reserved for dealerships in the Grady-White network that have achieved a substantial amount in retail sales for the model year and have earned the company’s Service Excellence award, with customer satisfaction index scores exceeding 9.25 on a 10-point scale as rated in customer surveys.

This is the 12th year that Naples Boat Mart has earned the honor.

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West Marine said it will hold an open house Oct. 26-28 at the company’s flagship superstore in Fort Lauderdale.

Underwater photographer Tony Ludovico will be on deck on Friday and Saturday from noon to 2 p.m. He will display his work, sign free prints for the first 50 people and provide giveaways.

The open house will include new electronics, refreshments, vendor demonstrations and the chance for customers to win a $1,000 shopping spree at the store.

West Marine also will be at the Fort Lauderdale Boat Show Oct. 25-29 at booth No. 179. Drawings will occur daily at 5 p.m. during the show to announce the winners of electronics ranging in price from $50 to $2,000:

Oct. 25: Eco Extreme Rugged All Terrain Speaker Case, $49.99

Oct. 26: Raymarine a67 6in Combo US Charts, $949.99

Oct. 27: Lowrance HDS-7 Gen2 Touch, $1,549.99

Oct. 28: FLIR Handheld Night Vision Thermal Imager, $1,999.99

Oct. 29: Top Secret “Go Pro” Camera, $299.99


Connecticut spring show adds charity benefit

The Connecticut Spring Boat Show will be held Friday May 4 through Sunday, May 6, at Brewer Essex Island Marina in Essex, Conn., and this year will be the first time that admission fees will benefit the charity SailsUP4Cancer

Cobalt’s first 23-foot outboard model unveiled

Cobalt Boats introduced its first 23-foot outboard, the Model 23SC, to offer first-time buyers and occasional boaters seeking higher quality and reliability the same level of construction, performance and attention to detail offered in its larger boats.

AIM announces new hires

Catapult Creative Labs, the internal marketing communications agency of Active Interest Media, has hired Andrea Kupfer as vice president, account executive and Christina Erb LoVullo as creative services director. Kupfer will lead Catapult’s long-term sales growth and profitability and Erb LoVullo will oversee marketing and creative services.