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Dealers and Distributors

Our weekly roundup of dealers and distributors includes news from CWR Electronics, Scout Boats, Racor and Keller Marine.

CWR Electronics, a full-service distributor of marine, outdoor and consumer recreational products, added WxWorx Satellite Weather to its product line.

WxWorx specializes in mobile weather analysis and is also the data provider for XM WX Satellite Weather, a leading satellite-delivered weather service. The company's software products work hand-in-hand with the XM WX data stream to deliver weather data.

CWR will offer dealers the WxWorx on Water system, available in USB, Bluetooth, and ethernet power models. XM's dual-redundant satellites ensure an uninterrupted signal, according to CWR. The service works on lakes and waterways across the United States and along the nation's coastline. It updates automatically with the latest graphical data on weather and sea conditions.

CWR Electronics also announced it will be exclusively distributing the Garmin GPSMAP 540s chart plotter.

The GPSMAP 540s flush-mounts and sports preloaded BlueChart g2 maps and a 5-inch QVGA display. It comes with a dual-frequency transducer that clearly paints depth contours, fish targets and structure. Users can share sounder data with another chart plotter on board and add the optional GXM 31 antenna to receive XM satellite weather and XM radio stations.

Click here and here for the full releases.

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Scout Boats, of Summerville, S.C., added two more national dealers to its roster - Ocean Beach Marina in Lavallete, N.J., and Quality Boat Sales in Clearwater, Fla.

"This new expansion to our already successful dealer network will provide convenience for current and future customers, as well as new markets for our company to strengthen our brand," said Alan Lang, national/international sales manager for Scout Boats, in a statement.

Scout builds sportfishing, fish-'n-ski, walkaround, flats and bayboat models from 14 to 35 feet.

Click here for the full release.

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Racor announced that Shuster Corp. will be distributing the Racor Village Marine line of reverse osmosis watermakers in New England.

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Do-it-yourself memory foam topper kits from Hickory Springs Marine Group are now available to dealers from distributor Keller Marine & RV. The conversion kits are available in queen, double and twin sizes, and include mildew-resistant memory foam, template paper and a cutting tool.

A division of 60-year-old, North Carolina-based Hickory Springs Manufacturing Company, HSMG manufactures foam for seat cushions and noise reduction; seat webbing; water-resistant fiber; foam and spring mattresses; space-saving mechanisms for seating and beds; and polyethylene extrusions and steel tubing for a variety of on-board applications.

Established in 1958, Keller Marine & RV stocks more than 20,000 marine and RV parts and accessories.

Click here for the full release.



Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.


DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.


NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.


Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.


Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.


RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.


An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .