Dealers and Distributors


Our weekly roundup of dealers and distributors includes news from Island Packet Yachts, Pursuit Boats, Hunt Yachts, Chaparral, Steiner Binoculars, Outer Reef-Europe and Clarks Landing Boat & Yacht Sales.

Island Packet Yachts appointed Walton Marine as distributor for the U.K. and Ireland. Walton Marine's existing base in Swanwick Marina will expand to accommodate Island Packet operations.

"This is a great opportunity for the business to add traditional cruising sailboats to our product range which offer a high quality, offshore cruising focus - well-suited to our sailing environment. Island Packet is the most popular premium brand in the U.S. and is a well-established brand in the UK," Walton's managing director Mike Cook said in a statement.

Walton Marine will be appointing trade partners to help it support owners in Scotland, Wales and Ireland.

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Michigan boat dealer Pier 33 was appointed a dealer for Pursuit Boats, representing West Michigan and Northern Indiana.

"Pier 33 is honored to be selected as Pursuit's dealer in West Michigan," general manager Tighe Curran said in a statement. "Pursuit is a boatbuilder with a tremendous level of integrity and a well-earned, unquestionable reputation for quality and performance. Pier 33 is privileged to be a member of the Pursuit family."

Pier 33 is a full-service marina and dealer, featuring new boats from Chaparral, Scout and Pursuit. Pier 33's facilities include a 220-slip marina, launch-on-command service, fuel dock, indoor and outdoor storage and technical staff.

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Hunt Yachts added two new dealers to its network.

The company recently appointed Irish Boat Shop in Michigan, and Offshore West in California to its network.

Irish Boat Shop has been serving recreational boaters from Harbor Springs, Mich., since 1961 and from Charlevoix, Mich., since 1971. Irish sells and services multiple lines of powerboats, as well as sailboats and engines; operates three separate marinas with more than 300 slips and has three ABYC-certified master technicians on staff.

Offshore West was established in 1996 to be the exclusive West Coast dealer for Offshore Yachts. This family-owned company has since broadened its responsibilities through a Florida office to represent Offshore's 52-90 foot motoryachts worldwide in sales and brokerage.

"Our capabilities both here in Rhode Island and overseas in Taiwan allow us to deliver nearly custom-level boatbuilding," Hunt Yacht president Peter Van Lancker said in a statement. "We want our customers to achieve their dream yacht and this encourages a lot of discussion before we build their boat. We wanted to make that easier for customers, so we're bringing the discussion closer to them by establishing a few, very carefully selected dealers."

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Chaparral added 18 new domestic and international dealers.

The expansion of the last few months ranks among the largest additions of new dealers in the company's 45-year history.

"Today more than ever both dealers and consumers value the reputation, service and technology of an established and well run company," said Chaparral president Jim Lane. "Dealers want to partner with a company that they can bank on for innovative new boats, sound financial planning, excellent marketing, first-rate training and well managed inventory control."

The south-central region has three new dealers in Missouri, including Starboard Marinas in Branson; Blue Springs Marine in Blue Springs and Premier 54 Motorsports in Osage Beach. Chaparral has also added I27 Marine and Powersports in Lubbock, Texas.

In the Atlantic region, Chaparral's new dealer is American Boat Center in Knoxville, Tenn.

In the West Region, SS Marine in North Salt Lake, Utah is Chaparral's new dealer.

Chaparral added five new dealers in the Great Lakes/Midwest region. Dry Harbour Marine will service the Charlevoix, Mich. area; Boaters Point in Port Clinton, Ohio and Denny's Marina in Indianapolis; Shipyard Marine is Chaparral's new dealer in Suamico, Wis. and Buzz's Marine Supply has been added in Kearney, Neb.

In addition to its new U.S. dealers, Chaparral added seven international dealers. They include Rayomarine in Manila, Philippines; Rakurs LTD in Moscow, Russia; Export Boats LLC in Mexico City, Mexico; Sheng Bao Yun Investment Group in Beijing, China; Sherwood Marine Center and Tru Northwest RV, Auto and Marine LTD in British Columbia, Canada and Pride Marine Group representing the Muskokas in central Ontario, Canada.

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Steiner Binoculars of Germany signed North Pacific Marketing as its newest representative for the West Coast of the United States.

Based in Bellevue, Wash., North Pacific Marketing is a full-service agency covering the Pacific Northwest and Canada. The company represents several manufacturers of marine equipment from safety and navigation products to marine hardware.

"Steiner Binoculars are a strong fit with the products and companies we already have on board," said Tim Groseclose, a North Pacific marketing principal, in a statement.

Headquartered in Germany, Steiner is a leader in the manufacturing of quality binoculars.

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Outer Reef-Europe opened another office in the European market, which will serve Turkey and surrounding islands in the Eastern Mediterranean.

Outer Reef Yachts-Turkey will be headed up by Deniz Aylan.

"Turkey has proven to be a strong market for our style of yacht. We first realized the potential of Turkey as a market for Outer Reef at last year's Cannes Yacht Show," said Trevor DeFaoite, director European Union sales, in a statement. "We had quite a few Turkish clients visit us who were in Cannes looking for a new yacht. Each expressed the need for a very well founded and strong yacht, particularly if sailing in the Aegean Sea where the sea state is often quite rough."

Fort Lauderdale-based Outer Reef Yachts builds semicustom trawler-style yachts from 58-118 feet.

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Clarks Landing Boat & Yacht Sales will host a Demo Day Showcase May 22-23 at Chester Marine Center on Kent Island in Maryland.

Attendees are invited to experience Sea Ray's new lineup, as well as new Boston Whalers from Chesapeake Whalertowne, along with Mercruiser representatives on hand to demonstrate Mercury Axius and Zeus Joystick Docking.

"What a great way to get out on the water and experience the pleasures of boating firsthand. Allow our professional staff the opportunity to educate you on how affordable and fun the boating lifestyle can be for you and your family," managing partner Jeff Truesdale said in a statement.


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.