Dealers and Distributors

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Our weekly roundup of dealers and distributors includes news from Sanger Boats, Pier Genius and Mesco.

Towboat manufacturer Sanger Boats of Fresno, Calif., is parting ways with its distributor responsible for worldwide sales and taking over the responsibility itself, the company said.

"The marine industry has experienced many changes over the last two years, and we look forward to the challenging times ahead," general manager Brian Freeman said in a statement

"Our ability to adjust our manufacturing pace based on the industry's sales demands has allowed us to keep our plant running all through 2009," he added. "This is made possible by our debt-free company and our unique and custom manufacturing processes."

Sanger has partnered with new dealers in Australia, Canada and South Africa and is looking for new U.S. dealers and more sales representatives, the company said.

"Our production has been steadily increasing over the last year, and orders have been strong over the last six months," Freeman said. "To make this possible, we have implemented some brand-new infusion processes to our lamination, allowing us to produce more units and still maintain our tight quality control."

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Pier Genius added two new dealers.

Lansing, Iowa-based Big River Company's RiverLift division now offers Pier Genius' anti-sway dock frames and decks. Cottage Simplicity carries the products in Edgerton, Wis.

"We are glad to partner with Pier Genius in developing our own shallow water vertical lifts and proud to offer their docks as a companion product with our lifts," Big River owner Jay Hisel said in a statement.

"Pier Genius is very dealer-friendly," said Jim Bowers, Cottage Simplicity owner, in a statement. "They're always willing to answer questions quickly. The warranty they offer on their products is also very good and it's one of the reasons we took on their line of docks and frames."

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Mesco, a parts and accessory distributor based in Thorofare, N.J., and Seacoast Distributors of Lindenhurst, N.Y., announced the winners of their "Classics" sales promotion.

In celebration of their 100th anniversary, Mesco and Seacoast conducted a sales contest for dealers with $1,000 gift cards as prizes.  Dealers that purchased Interlux Fiberglass Bottomkote Classic Bottom Paints during the promotional period earned entries in a raffle for the gift cards.

The Boat Shop of Manahawkin, N.J., and Palmer Point Marina of Cos Cob, Conn., were the winners.

The "Classics" promotion was one of several events that Mesco and Seacoast conducted during the season to reward dealers for their loyalty and support, the companies said in a statement.

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Soundings Trade Only Editor in Chief Michael Verdon continues his conversations with marine industry executives from the U.S. and around the world.