Dealers and Distributors

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Our weekly roundup of dealers and distributors includes news from Legendary Marine, Russo Marine, Nautique, the Marine Dealer Conference & Expo, Dr. Shrink and JC Sports.

Destin, Fla.-based Legendary Marine was named a Four Winns Premiere Demonstration Dealer, providing a resource for the manufacturer's network of cruiser dealers to host VIP guests who are considering the purchase of a Four Winns boat, Rec Boat Holdings announced.

Legendary Marine, which has four locations in the Florida Panhandle and Alabama, fits Four Winns' strategy of appointing dealers in the right location with the right resources to do product demonstrations.

Any cruiser dealer in the Four Winns network can send a VIP prospect to Legendary Marine for first-class accommodations and an in-water demonstration with a product specialist and licensed captain.

"We are always looking for new and innovative ways to enhance the consumer buying experience," said Roch Lambert, group president of Rec Boat Holdings, in a statement. "After visiting the Legendary Marine facility, I was very impressed with their overall value proposition to the consumer and knew right away this would fit nicely with our strategy. Legendary Marine has a successful business model that we plan to leverage as a good business partner."

Legendary Marine will be the hosting dealers for the 2011 launch of Four Winns' cruiser line later this fall.

The Recreational Boat Group, a division of Platinum Equity affiliate PBH Marine Group LLC, manufactures Four Winns, Glastron and Wellcraft boats.

Click here for the full release.

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Massachusetts-based Russo Marine added the Bayliner, Trophy and Meridian brands to its existing Sea Ray and Boston Whaler lines.

"We are seriously in the boat business and the opportunity to represent these brands in our markets could not be passed over," said Larry Russo Sr., president and CEO of Russo Marine, in a statement. "At one time or another in the past four years, each of these five brands has been or is currently the market share leader in their respective categories.

"Representing these five brands will give us a more comprehensive product portfolio and will ensure a stronger presence in the marketplace as the business rebounds," he added.

The Brunswick Boat Group has been encouraging its top dealers across the country to embrace additional Brunswick brands, Russo said.

"There was absolutely no pressure from them to add brands," he added. "We are all trying to find the road map to the 'new normal' in this industry, and we feel strongly that Brunswick's dealer strategies have been right on target over the past 24 months."

Russo Marine is based in Medford, Mass., and has additional locations in Boston and Wakefield, R.I.

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Nautique announced a new dealer direct distribution program for Australia.

The Australian Nautique dealers include Broadway Marine in Perth, Victoria Nautique in Melbourne and Nautique Central Pty Ltd. in Brisbane. Additional dealers will be announced shortly, the company said.

"As part of our execution of a new international sales plan, our team has made the decision to change the distributor sales model in Australia and deal directly with our dealers," Nautique president/CEO Bill Yeargin said in a statement. "We believe this new model, combined with our newly announced dealers, gives Nautique the best and most exposure in Australia and will give Australians the best opportunity to enjoy the incredible benefits that come with the Nautique life."

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Early bird registration for this year's Marine Dealer Conference & Expo expires Monday, organizers said.

The conference is scheduled for Nov. 14-17 in Orlando, Fla.

By registering before the deadline, attendees can save $50 off a full conference pass for this year's event. The pass normally costs $449, but early birds can buy one for $399. Members of the Marine Retailers Association of America can save an additional $50.

Social registrations, which allow spouses and/or family members to attend the three networking cocktail receptions during the event, are $179.

Click here for information.

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Dr. Shrink added 3 Selli OU, based in Tallinn, Estonia, as its new distributor to serve Estonia, Latvia and Lithuania.

Former merchant marine officers Tanel Kolk and Aivar Lindmets own and operate the company. It offers its shrink-wrap services to companies and individuals.

"Tanel and Aivar are excellent businessmen, and we're glad to be working with them," Dr. Shrink president Mike Stenberg said in a statement. "They've attended our Shrink Wrap University and we know they'll do an excellent job promoting the benefits of shrink wrap in their region."

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JC Sports, Malibu Boats' Seneca, S.C.-based dealer, was recognized with the 2010 Water Sports Industry Breakout Retailer of the Year Award, the group announced.

The Water Sports Industry Association presented the award Sept.10at the Wakeboarding Magazine Wake Awards at Surf Expo in Orlando, Fla.

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