Dealers partner to represent Jeanneau sailboats

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Atlantic Cruising Yachts will acquire Florida Yacht Group and will represent the Jeanneau brand in the Florida market, according to an agreement announced by both companies.

Headquartered in Annapolis, Md., Atlantic Cruising Yachts said the expansion will improve the availability and delivery timelines for new Jeanneau yachts.

“We believe this transaction will have a major, positive impact on the sailing-yacht industry, especially on the East Coast, and we predict that within two years, Jeanneau will become the top-selling brand in the newly combined territories,” said Christian Bent, president of Atlantic Cruising Yachts, in a statement.

“Popularity and market share for Jeanneau continues to grow in North America, so having Atlantic Cruising Yachts represent our brand in Florida offers added value for current and future owners,” said Catherine Guiader, sales manager at Jeanneau America.

Florida Yacht Group is headquartered in Riviera Beach, Fla. Company principal Marty Naegelin will join Atlantic Cruising Yachts as national sales director.

“We believe this combination made perfect sense, as we serve customers who spend time in both markets. They, above all, will benefit from an organization that serves them seamlessly in two of the best sailing locations on the East Coast,” said Naegelin.

In addition to Annapolis, Atlantic Cruising Yachts has offices in St. Petersburg and Fort Lauderdale, Fla. The company represents Fountaine Pajot and Jeanneau.

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