Defender Industries reports 3Q sales boost

Author:
Updated:
Original:

Defender Industries said Thursday that sales in September rose 12.9 percent and third-quarter sales rose 9.2 percent.

The Waterford, Conn.-based marine supplier also said sales for the first three quarters this year rose 18.6 percent from record 2009 levels.

Privately-held Defender does not release specific financial information, the company said.

"Boaters are spending money on their boats," executive director Al Knupp said. "They're just being more careful about how and where they spend it. Price matters, but they want the best overall value from someone they know and trust, and who has what they want."

By mid-October, Knupp said, Defender's sales for the year had surpassed the total for all of last year.

"This already makes 2010 the seventh consecutive year of record sales and the best in Defender's 72-year history," he added.

Knupp said he expects a sales increase of about 16 percent for the full year.

Related

Fusion Unveils Wake Tower Speakers to Premium Signature Series 3 Collection

The new wake speakers are the first to feature five-color LED lighting.

Boot Düsseldorf 2021 Postponed Until Late April

With Covid-19 numbers remaining high across the EU, organizers say the event cannot be held in January.

Galati Goes Virtual

The yacht dealer has unveiled a virtual shopping tool that will help match customers with vessels as most boat shows are cancelled or moved online in the pandemic.

Quick Hits: December 3, 2020

Walter Meloon inducted into Wakeboarding Hall of Fame, and AMI announces virtual conference.

Are Car Dealers and Boat Dealers Headed in the Same Direction?

Both have seen dealer stocks down as manufacturing attempts to keep up with demand. But one thing is for certain: a first-person tactile dealership experience remains critical to continued success.

Sharrow Marine to Build MX-1 Props in Michigan

Founder Greg Sharrow announced the new global manufacturing HQ will be located in his hometown of Detroit.