Skip to main content

Defender Industries reports 3Q sales boost

Defender Industries said Thursday that sales in September rose 12.9 percent and third-quarter sales rose 9.2 percent.

The Waterford, Conn.-based marine supplier also said sales for the first three quarters this year rose 18.6 percent from record 2009 levels.

Privately-held Defender does not release specific financial information, the company said.

"Boaters are spending money on their boats," executive director Al Knupp said. "They're just being more careful about how and where they spend it. Price matters, but they want the best overall value from someone they know and trust, and who has what they want."

By mid-October, Knupp said, Defender's sales for the year had surpassed the total for all of last year.

"This already makes 2010 the seventh consecutive year of record sales and the best in Defender's 72-year history," he added.

Knupp said he expects a sales increase of about 16 percent for the full year.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .