Denison Yacht Sales adds Florida location

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Denison Yacht Sales said it has opened a Daytona Beach office, the company's sixth location in Florida.

Denison said it joined forces with Parker Yacht Sales, which is based out of Halifax Harbour Marina, one of the largest marinas in Florida and host marina of the Florida Boat Show, which took place earlier this month.

Denison said its new office is led by yacht broker Bobby Parker. The office will be supported by brokers Mike Mahoney and Sam Swanger.

"The Parker family represents almost a hundred years of industry experience, and they are well-known throughout Florida for taking excellent care of boaters. Since 1927, the Parkers have always done the right thing, in both new and used boat sales," company president Bob Denison said in a statement. "We look forward to growing together throughout Florida's central coast and learning a lot through Bobby Parker's vast knowledge of the marketplace."

The partnership's immediate focus will be taking care of brokerage clients, and it will look at new boat opportunities in the near future.

Denison now has 20 locations.


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