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Denison Yacht Sales expands to Puerto Rico

Denison Yacht Sales established a strategic partnership in the Caribbean with Puerto Rico-based Industrial & Marine Service.

Industrial & Marine Service completed the integration of its yacht brokerage department into South Florida-based Denison's network, positioning the company to benefit from Denison's management, marketing support and superyacht division. Denison will operate a yacht brokerage office out of Industrial & Marine Service's Villa Marina office in Fajardo.

"We can now offer all clients a boutique collection of services for brokerage and charter with a unified and centralized management structure," Industrial Marine president Stanley Castro said in a statement. "Our strong sales team and the management of Luis M. Ayala will be an asset to all of our clients."

Industrial & Marine Service has operated since 1975 as a new-boat dealer and brokerage firm serving Puerto Rico and the Caribbean. Industrial & Marine Service is the official new-boat dealer for Sea Ray, Meridian, Scout, Marquis, Carver and Sea Vee.

"Our sales and marketing formula, coupled with IMS's local knowledge of the Puerto Rican and Caribbean boating marketplace, is a partnership full of great synergies," Denison Yacht Sales president Bob Denison said. "Having a physical office at one of Puerto Rico's great marinas, supported by Stanley's awesome sales team, will be an asset to all of our clients.

“Puerto Rico has the tropical climate, beautiful waters, boating events, fishing tournaments, marinas and yacht clubs necessary for a thriving boating market. We're thrilled to now be a part of the local Puerto Rican boating landscape."

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