Denison Yacht Sales hires former MIASF marketing director

Denison Yacht Sales said it hired Sharon Abramson, former director of public relations and marketing at the Marine Industries Association of South Florida.
Author:
Updated:
Original:

Denison Yacht Sales said it hired Sharon Abramson, former director of public relations and marketing at the Marine Industries Association of South Florida, to spearhead its marketing efforts as the brokerage continues its expansion to 19 offices.

denison0705

Abramson will help oversee content in direct mailings, newsletters, DenisonYachtSales.com and social media. A lifelong Floridian, she also will assist with media relations and events, including boat shows.

Denison said it has opened five new offices this year and was named the Hatteras dealer for Broward, Palm Beach and Martin counties in March.

“Denison is one of the most forward-thinking and fastest-growing yacht brokerages in the country, and I am excited to become part of the talented team there,” Abramson, a graduate of the University of Florida, said in a statement.

Abramson also previously worked at Insider Media Management in Boca Raton. She has more than a dozen years of experience writing and editing at publications that include the Palm Beach Post, the Austin (Texas) American-Statesman, the Palm Beach Daily News and Ocean Drive magazine.

“We are thankful to have Sharon onboard,” president Bob Denison said. “Her expertise in so many areas will be a huge asset to our marketing efforts as we continue to grow.”

Related

Boat Demand Remains Strong, But Inventory Shortages Prevail

Dealers worry that the absence of new boats is driving up prices.

Electric Boat Company Completes IPO Process

Canada-based e-mobility outfit Vision Marine raises $27.6 million to reinvest in its line of electric vessels and 180-hp, E-Motion outboard.

Besenzoni Introduces Electric-Powered Gangways

The company says it will introduce electric power across its line of ladders, tender lifts and more.

Quick Hits: November 30, 2020

Newmar celebrates 50 years; Pebble Mine permit denied by Army Corps; and several yacht builders will feature Raymarine.

NTSB Calls for Safety Changes After Dive Boat Fire Killed 34

Recommendations included interconnected smoke detectors and alternative escape paths.

Boat Registrations Continued to Soar

Strong demand continued through September.

2020: A Timeline

Changes ahead, changes behind: A long, strange year.

2020: What We Learned

A cross- section of industry leaders weighs in.