Denison Yacht Sales said it hired Sharon Abramson, former director of public relations and marketing at the Marine Industries Association of South Florida, to spearhead its marketing efforts as the brokerage continues its expansion to 19 offices.
Abramson will help oversee content in direct mailings, newsletters, DenisonYachtSales.com and social media. A lifelong Floridian, she also will assist with media relations and events, including boat shows.
Denison said it has opened five new offices this year and was named the Hatteras dealer for Broward, Palm Beach and Martin counties in March.
“Denison is one of the most forward-thinking and fastest-growing yacht brokerages in the country, and I am excited to become part of the talented team there,” Abramson, a graduate of the University of Florida, said in a statement.
Abramson also previously worked at Insider Media Management in Boca Raton. She has more than a dozen years of experience writing and editing at publications that include the Palm Beach Post, the Austin (Texas) American-Statesman, the Palm Beach Daily News and Ocean Drive magazine.
“We are thankful to have Sharon onboard,” president Bob Denison said. “Her expertise in so many areas will be a huge asset to our marketing efforts as we continue to grow.”