Denison Yacht Sales is adding 10 employees at its first office in Palm Beach County to accommodate growing sales.
Denison, of Fort Lauderdale, has sold new and used yachts in the neighboring county, but its business has grown so much that it now made sense to open a separate office there, president Bob Denison told the Sun Sentinel newspaper.
The office is the 11th for Denison Yacht Sales, which also has locations across the United States and in France. Plans call for opening one or two more in 2015 as yacht sales rise, Denison said.
Buyers in Palm Beach County also differ somewhat from those in Broward County. They tend to be more locally based, rather than visitors from elsewhere, and they're hotter on sportfishing boats, Denison said.
The new location debuted at Soverel Harbour Marina, 2401 PGA Blvd., in Palm Beach Gardens. Hiring there will bring the company's staff to roughly 70, Denison said.
"You have the economy looking better, banks lending more freely and new features on yachts making it more interesting for people to buy," Dension told the paper, explaining his optimism for increased sales in 2015.
The Denison family began in Fort Lauderdale's boating industry in 1948, launching Broward Marine initially to repair boats, and later to build them, too.
Denison Yacht Sales also has offices in St. Petersburg and Naples in Florida; Montauk in New York; Marina del Rey and Newport Beach in California; Holland in Michigan; Seattle in Washington; and Antibes in France.