Denison Yacht Sales opened a new Great Lakes office in Holland, Mich.
The office is at Eldean Shipyard, a full-service shipyard on the South Shore of Lake Macataw 85 nautical miles from Chicago. Denison is returning to its roots in Michigan.
Lake Michigan, along with Lake Macataw, is an ideal location for boating families, and Denison will offer its full-service brokerage and new boat sales and service to the region. Denison will exclusively represent Monte Carlo Yachts, Austin Parker, Contender Fishing Boats and Pirelli Yacht Tenders in the Great Lakes area.
Denison is stocking three new boats at its Holland office. Denison also will offer brokerage assistance and yacht marketing solutions.
The Denison family has been rooted in Michigan’s yachting industry for more than 50 years. Frank and Gertrude Denison, founders of Broward Marine, expanded their operation from South Florida in 1978, opening a new construction facility to build their aluminum yachts in Saugatuck, Mich. The Denison family opened its first shipyard in Fort Lauderdale in 1948.
“I was lucky enough to spend a lot of time in Michigan as a kid,” Bob Denison said in a statement. “It’s an easy place to fall in love with, and a part of our country loaded with yachting tradition. Not only were Browards built in western Michigan, but the Tiara and Chris-Craft factories also provided local families with thousands of jobs in the area.”
Denison has appointed two new brokers, Fred Schmitt and Jeff Phillips, to operate the new location.