The Association of Marina Industries today announced a partnership with Discover Boating to co-brand the upcoming National Marina Day.
The 2012 event, to be held June 9 at marinas around the country, will help create unity throughout the industry with a new title, “Welcome to the Water on National Marina Day,” AMI said.
The annual event, in its 11th year, provides an opportunity for marinas to showcase their facilities to local boaters and non-boaters alike, introducing their communities to the boating lifestyle. This year's events will leverage Discover Boating's Welcome to the Water campaign and Discover Boating will help promote the event via social media and public relations. It will offer no-cost distribution and use of Welcome to the Water point-of-sale materials for marinas.
“Marinas are gateways to boating and are instrumental in introducing people to the fun and joy of the boating lifestyle,” AMI legislative coordinator Wendy Larimer said in a statement. “Welcome to the Water on National Marina Day is a natural marriage of two programs whose mission is to introduce more Americans to boating.”
Welcome to the Water on National Marina Day encourages marinas to participate in the 2012 national event by creating their own event, using the no-cost point-of-sale materials offered by Discover Boating. Participating marinas are urged to offer new boaters the chance to meet current boaters, explore the marina's resources and offerings and get out on the water.
“Welcome to the Water is an invitation for people to connect with the boating lifestyle, and what better place to do that than their local marina,” Grow Boating president Carl Blackwell said in a statement. “Our collaboration with AMI and National Marina Day creates an opportunity for the entire industry to rally together to create a movement to the water on June 9 to help more people take the first step from the dock to the deck of a boat to experience boating's allure.”